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Social Media

Silence is golden (or more proof social media metrics mislead)

In the lead piece for our last newsletter, Smoking Gun PR head honcho and all round public relations mastermind Rick Guttridge waxed lyrical why It’s nice to be liked on social media, but better to get engaged. He’s not alone in this mistrust of basic social media metrics, and now a social media agency based … Continued

Social Media

Facebook tips you didn't know existed!

Some of us use Facebook every day but did you know about these hidden features? We’re bringing you quick and easy Facebook tips and tricks that you forgot existed! 1) Export all of your friends’ birthdays to Google Calendar, iCal or Outlook. Just a few clicks and never miss a birthday again! Simply go to … Continued

The Blagger's Blog

The Blagger's Blog 14th August 2015

Quote of the week “Please tell me this is a prank. Cos if it isn’t, @edsheeran has a really bad picture of a lion on his chest FOREVER.” Keane frontman Tom Chaplin, commenting on the latest celebrity inking, pictured above. Why, Ed? Weekly High   There’s nothing like a good parody to sell a product. Evidently … Continued

Social Media

Sharenting, social media waste, and exam results

It’s an important day for many a student in the U.K., with grades being revealed that will let 18-year-olds know whether they’ve bagged a place at university or on their chosen career paths. Or not. By now, then, champagne bottles will have been uncorked, life plans altered, and clearing calls made. From everyone here at Smoking Gun, … Continued

Our News

Google = Alphabet… eh?

In a bit of a surprise announcement last night, Google shared the news that Google is no longer just Google! Alphabet is a newly formed conglomerate, under which ‘old Google’ now sits, along with several other businesses/strands, and a shake up of who is ‘in charge’ has left Google with a new CEO. Marketing Land … Continued

Our News

Social Media

The Blagger's Blog

The Blagger's Blog 6th August

Quote of the week “If they don’t clear up after their dog I’ll pop out of the hedge and say ‘excuse me, could you please clean up after your dog. You’re being filmed, if you clean up the film will be deleted straight away – if not you’ll be posted on my Facebook page for … Continued

Social Media

Instagram opens their doors to advertisers…

  The photo sharing app, owned by Facebook, has just made the leap into advertising. Set to rival fellow brands like Twitter and Google, marketers can now buy Instagram ads. 

The Blagger's Blog

The Blagger's Blog 31st July 2015

A weekly roundup of media news and talking points, sans effort

Rick's Rambles

It’s nice to be Liked on social media, but better to get engaged

How many Facebook fans does your company page have? What number of followers does your Twitter handle lay claim to? Do any of these things really matter when all’s said and done? We live in a world where image is often seen as the most vital asset for a business. Social media’s ability to make … Continued

PR News

How to exploit media silly season, even if it hasn’t arrived)

Lord Sewel is caught on camera allegedly taking drugs with prostitutes, bringing the House of Lords into disrepute. Greece’s economy receives another emergency jolt of fiscal electricity to its heart. Westminster reveals newly defined laws to tackle extremist behaviour. The number of displaced people in the world reaches never-before-seen levels. It has been a busy … Continued

Social Media

Social shopping: Online retail's future?

From Facebook to Google+, social media channels are constantly updating their functionality and offering, looking to keep us locked-in to their network for activities that go well beyond simply communicating with other users. And now a new revolution is afoot, one that can help increase profitability for brands trading online. As we explained on the Smoking … Continued

Social Media

Where were you on World Emoji Day?

On 17th July the planet paid homage to those little smiley yellow faces that are fast becoming a language in their own right. So how did brands take advantage of this clear marketing opportunity? Contrary to popular belief, the humble emoji actually began its journey towards digital communication dominance back in 1998, long before phrases … Continued

Our News

July 2015 in the Smoking Gun study

They say you should feed your creativity. Well, this month we’ve take that to heart with a few BBQ’s on our office roof terrace, in between watching Wimbledon during our now much-anticipated annual Pimms and scones afternoon tea event. We also enjoyed a spot of fancy dress to try and help spur Andy Murray on, not that it … Continued

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