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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

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Rick's Rambles

Having cake and eating it are different things

Just when we thought 2016 couldn’t get any worse, the BBC proves why nobody should make final decisions whilst Mercury is in retrograde. Or at least that’s what two avid cake lovers told the world on Twitter. So Great British Bake Off, currently drawing audiences of 12million over on Auntie’s flagship TV station, has been … Continued
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Social Media

999 @ 140- Social media in times of crisis

There are some things you never really want to do during the not-so-average day. One is losing your keys, another might be Googling any kind of health problem, and a third would be dialling the best known number in the U.K. Between 2014 and 2015, the last period for which statistics are available, there were … Continued
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How To Guides

Public Relations

Top 5 free tools for PR measurement and evaluation

You don’t need to have spent time on our awards page, attended one of Smoking Gun’s much-lauded training sessions or conferencesto know that we have a bit of a thing for evidence. Hence the whole company name being linked to super sleuth Sherlock Holmes and our obsession with living in the land of intelligent measurement. … Continued
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Digital marketing

Newsletter

Quality link building: SEO without PR misses the point

It doesn’t matter what business or industry you’re in, nor your lifestyle choices, the world is full of ways to spend money. The problem being that without stringent budget control we’re all heading for hot water. When it comes to marketing strategies, this often means tough decisions have to be made based on where priorities … Continued
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Our News

September 2016 in the Smoking Gun study

Can someone explain how we got here already? It’s nearly October and that means we’re staring down the barrel of the year’s last quarter, despite the fact it doesn’t seem two minutes ago since we last sung Old Lang Syne. As the last four weeks go to show, Smoking Gun PR has been all about … Continued
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Social Media

Stop everything: You might be using Twitter for marketing and PR wrong

One of our favourite social networks has finally rolled out long-awaited changes to how it works, and what it will allow users to do, meaning it’s wise to get up to speed. Put simply, Twitter has now relaxed the rules on what constitutes 140 characters, the maximum length of any tweet. This means that you … Continued
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The Blagger's Blog

The Blagger's Blog – Honey G, men in high heels, Facebook lies

A weekly roundup of media news, sans effort Quote of the week “Straight up, you can tell Honey G comes from the streets.”
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Public Relations

PR and marketing: 4 features in the new iOS you want to know about

Whilst the latest iPhone has been met with at least some degree of controversy- those headphones, company tax debts, factory worker conditions and soaring corporate fortunes- the latest release of Apple’s rightly celebrated iOS mobile operating system seems to be going down pretty well. We’re certainly on board in many ways. These days we’re expected to … Continued
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The Blagger's Blog

The Blagger's Blog – Bake Off, Note 7 fires, what girls mags should look like

A weekly roundup of media news, sans effort Quote of the week         “It looks as though the Great British Bake Off costs, for one hour of television, £500,000… that is ten times what one edition of Question Time costs.”
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How To Guides

Digital PR advice: 5 (different) things every brand blog needs

Blogs eh? Who’d have one? Well, us, actually. And many other brands. If you’re confused as to why any company would want to run a sideline in not-for-profit online publishing then consider this. Without constantly updated content of some kind on a website, your Google site ranking will suffer. The easiest way to have constantly … Continued
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The Blagger's Blog

The Blagger's Blog – Clarkson blows up own home, Missing Type, Twin Tower mattress fail

A weekly roundup of media news, sans effort Quote of the week “It’s just typical Clarkson isn’t it. Any normal person would get in people to take it apart conventionally, but he blows it up.”
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Our News

News from the Smoking Gun study

What a summer it has been all round. Seriously, well done everybody. From sporting success to bouts of searing heat, it will be a shame to finally see it leave, although we’re thrilled about the next few weeks too. Our thirsty work making national headlines and driving social media interactions day in day out for … Continued
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Case Studies

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Our News

Case study: Sleep News, Silentnight

If content is anything in 2016, it’s 24-carat gold. The lifeblood of any brand’s online and social presence, without it you’ll struggle to get heard above the din of others. We create engaging watchables, readables, and general shareables to arm our clients with assets- from news stories and blogs to videos and memes- so they … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…