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Public Relations

Crisis PR: The BBC expert, his wife, their children

Although we’d forgive anyone for residing themselves to some comfortable cupboard for a few weeks- such are the horrors filling Facebook feeds and news channels right now- we’re assuming you have been out and about of late. As such, we also assume you have seen the recent video that went viral, showcasing why working from … Continued

Advertising

PR agency thoughts: Online advertising issues (the story develops)

Unless you’re a first time reader of our coveted PR agency blog, chances are you will have picked up on our recent posts regarding programmatic advertising, and how fake news is bad for business. The programmatic principle basically involves automated media buying, meaning brands pay firms to place their online adverts without having to physically … Continued

The Blagger's Blog

Blagger's Blog: AI, Putin Power, NME is enemy of Stormzy

The Blagger’s Blog – a weekly roundup of media news, sans effort Quote of the week “Extremely nice.”

Marketing

Health, lies, and content: Is influencer marketing dying?

The Blagger's Blog

Blagger's Blog- Kristen Stewart, no more bull on Wall Street, Jaguar fail

The Blagger’s Blog – a weekly roundup of media news, sans effort Quote of the week “It’s not confusing if you’re bi-sexual. For me, it’s the opposite.”

Marketing

Gender equality social media and marketing campaigns

The Blagger's Blog

Blagger's Blog – King Salman's suitcases, toddlers put to work, White House on fire

The Blagger’s Blog – a weekly roundup of media news, sans effort Quote of the week “This sounds like a logistical nightmare.”

Marketing

Essential Business Tips: Partnership Marketing

Guest blog post by Innovate UK It’s not easy to get eyes on your site. In fact, it’s hard work, time-consuming and very expensive. This is a problem that no startup wants to endure. Thankfully, there’s a simple way around this. Partnership Marketing could be the answer. With Innovate UK’s Essential Business Tips, your brand … Continued

Newsletter

Rick's Rambles

7 things I’ve learned in 7 years of running Smoking Gun

By Rick Guttridge This year Smoking Gun PR hits seven. Founded back in 2010 on the principles of accountability, transparent measurement, and general ingeniousness, in less than a decade we’ve gone from fledgling start up to one of the UK’s most respected PR agencies, via three offices and an exponential increase in the number of … Continued

Digital marketing

Programmatic marketing: What, why, how

It’s one of the biggest buzz terms of the moment, with many advertising experts claiming brands really need to be thinking of when, not if, they are going to get involved.

Newsletter

Public Relations

Expert advice on analysing PR impact (properly)

It’s one of the questions we get asked by clients the most. Just how much is that press coverage really worth when it comes to sales conversions and cementing a brand name in the public’s conscious? The latest National Readership Survey (NRS) figures for UK newspapers have just been released, so we thought this would … Continued

Newsletter

Social Media

Facebook update: From 360 video to job ads

Whoever coined the phrase ‘nothing changes under the sun’ clearly wasn’t thinking about social media land. ‘Stay still for more than a second and risk people losing interest’ would be a more appropriate mantra, albeit not as catchy.

Newsletter

Our News

February 2017 in the Smoking Gun study

With the month done, and another about to begin, we can all breathe a sigh of relief; give it another few weeks and the first signs of spring will be evident. Not that we’ve been dragging our step since January, with a seasonal downpour of award nominations, involvement in a record-breaking industry event, team away … Continued

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