Employee engagement
77% of organisations need a better internal communications strategy
If the majority of firms are failing at their internal communications, increasing employee engagement can put you well ahead of the pack.
resources & news
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Employee engagement
Help wanted? Employee engagement can boost recruitment
Employee engagement doesn't just help with current staff, if can exponentially improve the quality of candidates applying for new positions, and help persuade the top 20% of those job seekers to join the company.
Employee engagement
Communications, make or break your brand
Internal communications are about more than sharing progress reports and arranging meetings— perfecting this should be a business priority for every brand.
Employee engagement
Employee engagement is a business priority
Mastering the science of employee engagement can help improve business performance in all areas. Not sold? Here's the Smoing Gun evidence.
Digital marketing
Social media marketing for Millennials in the Instagram age
We conclude our blog series on marketing for millennials with a focus on the generation's #1 social network, and how to use it properly.
Video
The perfect millennial marketing campaign hinges on video
Video content is only becoming more important when looking at millennial marketing campaign ideas. We look at what networks, formats and styles are most popular.
Newsletter
Our News
September 2018 in the Smoking Gun study
All the latest news from Smoking Gun's HQ in Manchester, from in-house events and our presence at the PRCA's BAFTA conference, to standout creative work and client coverage.
How To Guides
Newsletter
Expert tips on copywriting for different platforms
We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.
Marketing
Newsletter
Paddington at 60: Why brands should emulate beloved characters
To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.
Newsletter
newspapers
A century of mistruths: 100 years (or so) of fake news landmarks
From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.
Newsletter
Rick's Rambles
Brand purpose: Marketing bullsh*t or essential strategy?
Following Nike's ad success with Colin Kaepernick, Smoking Gun's Rick Guttridge considers the importance of brand purpose for building consumer loyalty.
Marketing
8 online facts to consider when marketing to Millennials online
Our series on marketing to millennials continues, this time looking at some key stats about how this generation behaves online.
Marketing
To market to millennials you must understand their values
Forget generation snowflake, think generation conscious— to market to millennials you need to get where they are coming from, and where the world has been.
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