Resources and News

resources & news

You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

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The Blagger's Blog

Blagger's Blog— London, suffragettes and body shaming – Smoking Gun PR

Smoking Gun's roundup of media news this time includes the new EU copyright directive, suffragettes and clothing without context during London Fashion Week.

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Social Media

How to: social media campaign for 2018 – Smoking Gun PR

There's no definite answer when it comes to asking how to make a social media campaign that works, but there are steps to take that can maximise your efforts for good.

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The Blagger's Blog

Blagger’s Blog— Faith in humanity (almost) restored

This week’s media news roundup— kind gesture goes viral, Amnesty ad impresses and Manchester loses the Mobike in PR catastrophe for our city.

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Social Media & Digital

Does your social media marketing strategy track the right statistics?

Are you getting bogged down in vanity metrics such as likes and comments? We explain why social media marketing only works when you dig deeper.

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Social Media & Digital

What is social media marketing doing for your brand image?

To answer 'what is social media marketing doing for your brand identity?' ask some other questions too, on everything from company history to product range.

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The Blagger's Blog

Blagger's Blog— Stacey speaks,'stunt', Amazon army – Smoking Gun PR

Smoking Gun's weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon's new Twitter tactics, and all-change at the Mail.

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Newsletter

Public Relations

Top tips for selling-in real life features to the media

Expert advice on working with compelling case studies that lead to strong real life features news editors won't be able to resist.

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Marketing

Newsletter

Beyond digital: Marketing to millennials IRL

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it's working.

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Marketing

Newsletter

Forget the message, disrupt consumer habits to make a real impact

Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.

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Social Media & Digital

6 steps to choosing a social media agency

Brands and marketing agencies alike struggle to prove ROI from social media efforts, so here's what you need to consider when attempting to buck the trend.

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