Employee engagement
Employee engagement is a business priority
Mastering the science of employee engagement can help improve business performance in all areas. Not sold? Here's the Smoing Gun evidence.
resources & news
You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.
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Digital marketing
Social media marketing for Millennials in the Instagram age
We conclude our blog series on marketing for millennials with a focus on the generation's #1 social network, and how to use it properly.
Video
The perfect millennial marketing campaign hinges on video
Video content is only becoming more important when looking at millennial marketing campaign ideas. We look at what networks, formats and styles are most popular.
Newsletter
Our News
September 2018 in the Smoking Gun study
All the latest news from Smoking Gun's HQ in Manchester, from in-house events and our presence at the PRCA's BAFTA conference, to standout creative work and client coverage.
How To Guides
Newsletter
Expert tips on copywriting for different platforms
We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.
Marketing
Newsletter
Paddington at 60: Why brands should emulate beloved characters
To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.
Newsletter
newspapers
A century of mistruths: 100 years (or so) of fake news landmarks
From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.
Newsletter
Rick's Rambles
Brand purpose: Marketing bullsh*t or essential strategy?
Following Nike's ad success with Colin Kaepernick, Smoking Gun's Rick Guttridge considers the importance of brand purpose for building consumer loyalty.
Marketing
8 online facts to consider when marketing to Millennials online
Our series on marketing to millennials continues, this time looking at some key stats about how this generation behaves online.
Marketing
To market to millennials you must understand their values
Forget generation snowflake, think generation conscious— to market to millennials you need to get where they are coming from, and where the world has been.
Marketing
Gen Z are inbound, perfect your strategy now – Smoking Gun PR
We may be keen to show brands the ins and outs of millennial marketing, but it’s also worth getting ready for what’s just around the corner.
Marketing
Marketing to millennial consumers relies on these three brand values
How do you reach the demographic that can’t be reached? For starters stop lumping them all together, then read these key points about millennial consumers.
Influencer marketing
Influencer marketing: The good, bad and ugly realities
Think you could be social media's next big thing, or a leading online voice in your sector? We examine the reality beneath the influencer marketing facade.
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