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Rick's Rambles
Brand purpose: Marketing bullsh*t or essential strategy?
Following Nike's ad success with Colin Kaepernick, Smoking Gun's Rick Guttridge considers the importance of brand purpose for building consumer loyalty.
resources & news
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Marketing
8 online facts to consider when marketing to Millennials online
Our series on marketing to millennials continues, this time looking at some key stats about how this generation behaves online.
Marketing
To market to millennials you must understand their values
Forget generation snowflake, think generation conscious— to market to millennials you need to get where they are coming from, and where the world has been.
Marketing
Gen Z are inbound, perfect your strategy now – Smoking Gun PR
We may be keen to show brands the ins and outs of millennial marketing, but it’s also worth getting ready for what’s just around the corner.
Marketing
Marketing to millennial consumers relies on these three brand values
How do you reach the demographic that can’t be reached? For starters stop lumping them all together, then read these key points about millennial consumers.
Influencer marketing
Influencer marketing: The good, bad and ugly realities
Think you could be social media's next big thing, or a leading online voice in your sector? We examine the reality beneath the influencer marketing facade.
The Blagger's Blog
Blagger's Blog— London, suffragettes and body shaming – Smoking Gun PR
Smoking Gun's roundup of media news this time includes the new EU copyright directive, suffragettes and clothing without context during London Fashion Week.
Social Media
How to: social media campaign for 2018 – Smoking Gun PR
There's no definite answer when it comes to asking how to make a social media campaign that works, but there are steps to take that can maximise your efforts for good.
The Blagger's Blog
Blagger’s Blog— Faith in humanity (almost) restored
This week’s media news roundup— kind gesture goes viral, Amnesty ad impresses and Manchester loses the Mobike in PR catastrophe for our city.
Social Media & Digital
Does your social media marketing strategy track the right statistics?
Are you getting bogged down in vanity metrics such as likes and comments? We explain why social media marketing only works when you dig deeper.
Social Media & Digital
What is social media marketing doing for your brand image?
To answer 'what is social media marketing doing for your brand identity?' ask some other questions too, on everything from company history to product range.
The Blagger's Blog
Blagger's Blog— Stacey speaks,'stunt', Amazon army – Smoking Gun PR
Smoking Gun's weekly media news roundup, this week with Now magazine lambasted on air, Southwest Airlines impromptu PR glory, Amazon's new Twitter tactics, and all-change at the Mail.
Newsletter
Public Relations
Top tips for selling-in real life features to the media
Expert advice on working with compelling case studies that lead to strong real life features news editors won't be able to resist.
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