New report shows your agency may be failing at digital PR measurement
A new PRCA report shows falling confidence in digital PR measurement. As this should be easy for agencies to prove it's time to ask if yours is up to the task.
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Measurement And Evaluation
What is PR measurement actually doing for your business?
Agencies and departments must step up and show real, tangible evidence of their impact on business KPIs in order for PR measurement to be taken seriously.
Why creative content is the key to great internal communications
We finish our four week focus on internal communications by looking at the importance of keeping in-house content creative.
Rick's Rambles
Even if he’s not guilty this is a huge ethical fail
Inspired by recent headlines, Smoking Gun's MD Rick Guttridge makes it clear that brands cannot forget that the truth will always out— from the ethical to environmental.
Marketing
Sustainability, sales and marketing the environment
As the world receives a shock to the system about the state of the environment we explain how sustainability makes both business and marketing sense.
Influencer marketing
How to find an influencer who is genuinely influential
Brands are constantly told they should be exploring influencer marketing. We talk through five simple steps to make sure you don't waste time and money.
Journalism
Tortoise vs hare: Will slow journalism be the next media revolution?
As Tortoise prepares to launch, we look at the rising trend for slow journalism— from Pro Publica to Design Exchange, and how brands can tap into this sector.
October 2018 in the Smoking Gun study
All the news from October here at Smoking Gun, from incredible travel PR campaigns to our own learning trips to Copenhagen and Malmo.
Employee engagement
How to improve employee engagement in 5 easy pieces
After proving the link between employee engagement and business productivity here's a simple guide to making your staff feel more empowered.
The Blagger's Blog
Blagger's Blog— Masculinity, Irn-Bru, UNILAD
Smoking Gun's media news roundup this week— Captain America blasts Piers Morgan, Irn-Bru congratulates royal baby-to-be, UNILAD bought by Lad Bible.
Employee engagement
77% of organisations need a better internal communications strategy
If the majority of firms are failing at their internal communications, increasing employee engagement can put you well ahead of the pack.
Employee engagement
Help wanted? Employee engagement can boost recruitment
Employee engagement doesn't just help with current staff, if can exponentially improve the quality of candidates applying for new positions, and help persuade the top 20% of those job seekers to join the company.
Employee engagement
Communications, make or break your brand
Internal communications are about more than sharing progress reports and arranging meetings— perfecting this should be a business priority for every brand.
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