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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

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Employee engagement

Employee engagement investment is vital for company growth this year

Employee engagement is no silver bullet, but as UK companies face potentially tough times ahead it could help safeguard revenue (and help keep talent).
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5 ways to better use your employee engagement survey data

Employee engagement surveys are either a waste of time and money, or actionable weapons in the internal comms arsenal. Here's how to make yours the latter.
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Employee engagement

Great internal communications relies on a ground up, not top down POV

Even with the most up-to-date technology and varied means of spreading messages, if you don't see things from the ground up your internal communications is doomed to failure.
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Employee engagement

Ignore these internal communications tools at your peril in 2019

Let's make this year better than the last for internal communications. Presenting some of the best tools with which to master yours.
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Newsletter

UK Influencer marketing by Smoking Gun PR

We may not have a crystal ball, but we’ve got years of experience and forward-thinking staff with up-to-the-minute knowledge in a range of comms sectors. From slow news to Snapchat falling out of favour, you heard these here first.
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Newsletter

Naughty list: 2018 in PR, marketing and comms failures

As part of our 2018 Almanac, we run through the worst PR, marketing, social and digital mistakes from the industry this year.
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Newsletter

2018 in the Smoking Gun study

For the final chapter in our 2018 almanac— rounding up all the comms, PR and marketing industry news— we run down biggest events that have happened here at Smoking Gun HQ.
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Social Media & Marketing

How to start trends with social media marketing

Can we really learn anything from end of year lists? As one brand's top social media marketing campaigns breakdown goes to show, the answer is yes.
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Social Media & Marketing

Instagram social media marketing: Measurement

How can you improve your Instagram output when using the network for social media marketing? Here are a few ideas.
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Influencer marketing

How to measure influencer marketing success in 5 easy steps

In the past we have shown how to find the right people to engage with your brand on influencer marketing. Now we run through the best ways to ensure you can measure success in real terms.
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Newsletter

Rick's Rambles

2018’s Christmas ads prove many brands are running out of ideas

Our MD Rick Guttridge considers what this year's Christmas ads say about the comms and marketing sectors, and tells washed up 'creatives' to make way for professionals with real ideas.
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Smoking Gun

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Our News

November 2018 in the Smoking Gun study

All the latest news from Smoking Gun in Manchester— new team members, new client contracts, more major awards and a month's worth of exceptional brand results.
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Facebook Live

Social Media & Digital

Everything you wanted to know about Facebook Live for business marketing

With more than 8billion views per day, and 1/3 of all internet users tuning in to a broadcast, brands really can't afford not to understand the benefits of Facebook Live, and how to exploit them.
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    Smoking Gun's experts share key stories shaping PR, social media, marketing and media.

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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…