Resources and News

resources & news

You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

You can also click below to subscribe to our Smoke Signals newsletter on LinkedIn.

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The Blagger's Blog

Blagger's Blog— Bear's Bulgarian grilling, Meghan's BRIT, caddyskank

Smoking Gun's roundup of media, marketing and PR news; survivalist in froggy hot water, Beyonce and Jay Z pay homage to US royal, golf caddy shortchanged.

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Social Media & Digital

If you use social media for business these Facebook Group updates are important

Facebook Groups are the only way for brands to ensure fans see content. Here are some forthcoming changes set to make social media for business even better.

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The Blagger's Blog

Blagger’s Blog— Gambling, grime and roaches

Your weekly roundup of media news and talking points from Smoking Gun. This time with Valentine roaches, filthy news hosts and advertisers betting on kids.

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Goal of the season: Social media insights switch up Premier League table

Using the report we worked on with Newton Insight about the social media presence of English Premier League clubs as an example, we explain how to read measurement metrics.

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The Blagger's Blog

Blagger’s Blog— Gucci, Super Bowl, Coca Cola, Delta

Smoking Gun’s roundup of the best and worst of PR and marketing, with Super Bowl dropping the gender, Gucci dropping the ball and Delta getting sleazy.

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Social Media & Digital

Social media marketing Super Bowl shows brand purpose is king

This year's Super Bowl saw an exponential increase in purpose-driven advertising, according to social media giant Twitter. And audiences loved it.

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Case files

Healthcare PR Case Study: Melanoma UK

Smoking Gun flexed its healthcare PR muscles to raise awareness about one of the deadliest diseases in the UK, and the charity fighting to help sufferers.

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Social Media & Digital

What social media lessons can we take from Fortnite and Marshmello

After a phenomenon in which millions 'attended' a virtual gig in a gaming world, we consider what this means for social media, event partnerships and more.

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How to conduct a brand message audit (for marketing and employee engagement)

Brand message isn't just what gets said to customers, it's about internal comms and employee engagement, too. Here's how to ensure yours never gets lost.

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Advertising

Newsletter

Not working with us: 6 sexist Valentine adverts to prove we’re still in trouble

It's just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine's campaigns. As these examples show.

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Newsletter

Social Media & Marketing

Social media masterclass: Turning fans into superfans

How do you encourage, attract and collaborate with your public social media champions? We talk you through the steps to guarantee superfans come flying in.

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