Newsletter
2018 in the Smoking Gun study
For the final chapter in our 2018 almanac— rounding up all the comms, PR and marketing industry news— we run down biggest events that have happened here at Smoking Gun HQ.
resources & news
You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.
First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.
And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.
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Social Media & Marketing
How to start trends with social media marketing
Can we really learn anything from end of year lists? As one brand's top social media marketing campaigns breakdown goes to show, the answer is yes.
Social Media & Marketing
Instagram social media marketing: Measurement
How can you improve your Instagram output when using the network for social media marketing? Here are a few ideas.
Influencer marketing
How to measure influencer marketing success in 5 easy steps
In the past we have shown how to find the right people to engage with your brand on influencer marketing. Now we run through the best ways to ensure you can measure success in real terms.
Newsletter
Rick's Rambles
2018’s Christmas ads prove many brands are running out of ideas
Our MD Rick Guttridge considers what this year's Christmas ads say about the comms and marketing sectors, and tells washed up 'creatives' to make way for professionals with real ideas.
Newsletter
Our News
November 2018 in the Smoking Gun study
All the latest news from Smoking Gun in Manchester— new team members, new client contracts, more major awards and a month's worth of exceptional brand results.
Social Media & Digital
Everything you wanted to know about Facebook Live for business marketing
With more than 8billion views per day, and 1/3 of all internet users tuning in to a broadcast, brands really can't afford not to understand the benefits of Facebook Live, and how to exploit them.
Measurement And Evaluation
6 essential (and not-so-essential) social media measurement metrics
Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.
Digital marketing
Newsletter
5 reasons Quora should be part of your 2019 digital marketing strategy
Not familiar with Quora? Chances are by this time next year you will be. We jump the gun to give you a head start on the Q&A community that delivers businesses, products and services a huge global audience, for free.
Our News
Social Media & Digital
How to run a user generated social media campaigns
The latest in our how to guides tackles one of the most powerful but potentially dangerous types of social media campaign. Our in-house experts talk you through utilising User Generated Content.
Measurement And Evaluation
Measuring PR performance relies on proper benchmarking
It's no good comparing your metrics with those of an irrelevant organisation, even if that organisation is a vague rival. Logical benchmarking is the answer.
Measurement And Evaluation
PR measurement can safeguard 2019 marketing budgets
In order to ensure the same spending power next year, marketing and PR teams must start taking their ROI responsibilities seriously, or risk further cuts.
The Blagger's Blog
Blagger's Blog— Advertising Elton, Victoria's shame, we need some more girls in here
Smoking Gun's weekly roundup of media, comms and PR news– Elton John and John Lewis Christmas ad, FT demands more women in stories, Victoria's Secret's trans and plus-size controversy.
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