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March 2019 at Smoking Gun HQ
A night on the red carpet, women in leadership, Goldman Sachs, PRCA digital, in-house fundraising. Here's what you missed by not working in Smoking Gun's office.
resources & news
You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.
First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.
And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.
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Media & Marketing
Newsletter
After shock: Emotion, empowerment and fun in charity PR and public service marketing
Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here's how to do the latter.
Newsletter
Social Media & Digital
8 films about social media (and what to learn from them)
Social media impacts on almost every aspect of life, as this list of movies inspired by digital worlds prove— from fake influencers to content censors.
Newsletter
Social media agency update: Introducing Instagram Checkout
It's one of the biggest social media shifts in years, as Instagram lets 1billion monthly buy direct from brand posts. Don't get left behind.
Newsletter
Rick's Rambles
In brand marketing, PR and anything business, the time for decisive action is now
Indecisiveness is insidious. To succeed you need a clear PR plan and direct action. Smoking Gun's MD, Rick Guttridge, explains the risks of doing nothing.
Content marketing
What the EU Content Directive may mean for content marketing
Millions petitioned and thousands protested it, but new European Union copyright laws have been passed. Here's what content marketing pros need to know.
Social media agency top tips for organic growth on Twitter
While there's no one-size-fits-all social media marketing model, we've listed some key points to help your brand make the most out of its Twitter presence.
The Blagger's Blog
Blagger's Blog— Navigating chaos, Chicken Town bites, Sheffield's flag faux pas
Smoking Gun's media news roundup this week— Sales advice has deeper meaning, KFC's Chicken Town triumph, and Sheffield's St Patrick's Day error.
Influencer marketing
We asked bloggers about the sponsored post guidelines for social media influencers
Following renewed regulations regarding brands and influencers, we spoke to three of our favourite bloggers to get their opinion.
Social Media & Digital
All change on the Facebook front: Messenger is the future of social media for business
Facebook's announcement that its future will combine WhatsApp and Instagram with Messenger at its core is good for brands, marketers and PRs. Here's why.
PR
Marketing and PR experts must not rely on data alone for top results
We're fans of driving great work with good use of data, but as a number of leading marketers have said, numbers should never replace creative thought.
PR
Brand purpose era is the time for PR agencies to shine
Iceland's significant reputation gains off the back of embracing the conscious consumer proves we are entering a golden age for PR agencies that understand brand purpose.
The Blagger's Blog
Blagger's Blog— International Women's Day
Smoking Gun's marketing and PR news roundup on International Women's Day— with great and not-so-great headlines from the industry relating to today.
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