Over the last few years we’ve written plenty about influencer marketing. From questions about its legitimacy to the impact of major changes to social networks on this discipline.
Recently this has included our guide to using Snapchat for influencer marketing, what it means for influencer marketing if Instagram hides its like count, and the best ways to measure influencer marketing success.
But what about the future of influencer marketing?
With so much knowledge surrounding this niche sector we decided it was time to increase the reach of our knowledge sharing. on Wednesday 15th May we hosted the latest Prolific North Roundtable event, on the future of influencer marketing. We also took this opportunity to download our latest thought leadership resource.
Out of the Fyre, into the future: The new influencer marketing age
Presenting the fruits of our labour— Out of the Fyre, into the future: The new influencer marketing age.
So, what will you find in this free download?
*A comprehensive overview of the current influencer marketing climate, the good, bad and tear-inducing ugly
*Legal advice from media law specialist Steve Kuncewicz of BLM on new UK legislation, rules and regulations
*Visualisation of the new influencer types— micro, macro, mega— various personality types, their specific skills and specialties
*Emma Campbell— former-journalist, award-winning blogger and influencer at What Emma Did— offering views on the most exciting developments in the field
*Dr. David Edmundson-Bird, one of the most influential digital marketing academics, discussing the potential of dark social media platforms
*A step-by-step guide to launching your own influencer marketing campaign in 2019
At Smoking Gun we share knowledge to help improve the industry for everyone
This isn’t our first thought leadership guide. The Resources section of our website has free downloads on topics such as Marketing to Millennials and Earned Media. All of which are free to access.
Meanwhile, our blog— ranked amongst the UK’s best in the fields of PR and marketing— is an ongoing source of information.
From social media tips and network developments, to think pieces on the importance of print media, we pride ourselves on sharing knowledge to improve the industry for everyone, not just the brands paying for our services.
And don’t forget, each Friday our Blagger’s Blog provides an easy-to-digest summary of the week’s biggest media and comms stories.
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