It’s a term that was coined in 1976 by ethologist and evolutionary biologist Richard Dawkins. He wanted to label instances where an idea is transmitted, reproduced and mutated by different parties. He probably didn’t expect a social media agency to blog about it 40 years or so later. And Dawkins almost definitely didn’t picture photos … Continued
Winter is here, but we have plenty of in-house news to warm your hearts. After all, they don’t call it World Kindness Day for nothing, and that’s before we mention further award shortlists for this Manchester PR agency — including ‘agency of the year’ — and more pioneering work to help push the industry forward. This … Continued
It’s long been a mantra that marketing and consumer PR agency strategy are inseparable from trend awareness. Understanding what the audience wants in terms of content is key to increasing brand presence, conversions, sales and customer loyalty.
Smoking Gun is recognised for outstanding excellence as a Mother & Baby PR agency, understanding exactly how to market to parents. So we were always going to notice Eve McGowan’s latest literary work.
Another week in marketing, PR and advertising, another case of lines drawn in the sand. This time thanks to Bonds Australia, with the clothing brand taking a step some deem to bold and others necessary, while more than a few have labelled it a digital PR campaign fail.
Another year, another global push from AMEC measurement month to raise standards across the public relations industry when it comes to effectively measuring PR’s impact on organisation’s objectives. At Smoking Gun, we’re committed to doing more than our bit to help the sector in this regard – the clue’s in our name after all! This year … Continued
We don’t shouldn’t have to explain how much Smoking Gun is concerned with influencer marketing. As one of the fastest growing comms sectors, it’s our job to stay on top of things. Our team also has a strong track record with vegan marketing. As such we thought it about time to dedicate a blog post … Continued
Kate Moryoussef is a former Manchester PR who now specialises in wellness coaching for professional women employed within high pressure sectors. She’s also Smoking Gun’s latest guest blogger — take a look a closer look at her work here. Starting out in PR Many years ago, when I began my PR career straight out of … Continued
As a future-first social PR agency you’d think our eyes were always set ahead of the curve. That’s true, but we also know it pays to keep the past in peripheral vision.
“Not many people have asked if I’m OK.” These words have stuck with me over the last fortnight following the airing of ITV’s documentary, ‘Harry & Meghan: An African Journey’. The Princess’ statement, and her wider struggle to cope with the intense media scrutiny that comes with being a British royal, shocked many viewers. From … Continued
The end of October means one thing— Halloween. Which means one thing for brands— a clamour to come up with frighteningly good ideas to secure priceless column inches and garner lucrative online attention. The problem is, things don’t always go to plan. For every great Halloween PR campaign and stunt we can think of plenty … Continued
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