Family Attractions PR Agency

We create Family Attractions PR campaigns that capture attention, build trust and drive visitors, turning experiences families love into lasting memories and real-world attendance.

See how we helped Alton Towers Resort to boost brand fame and sell out its latest events.

At Smoking Gun, we understand that family attractions compete every day for people’s time and attention. From zoos and aquariums to museums and cultural sites, every visitor experience needs to be promoted with the same care and creativity as the attraction itself. As an award-winning PR agency, we create multi-channel campaigns that drive awareness, change perceptions and supercharge visitor numbers.

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Transforming perceptions of Eurocamp

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Why Family Attractions Need PR

Family attractions are a cornerstone of the UK’s tourism industry, bringing joy to millions of visitors and contributing significantly to local economies. Yet even the most established venues cannot depend on word of mouth alone. With shifting visitor expectations, seasonal trends and increasing competition from digital entertainment, standing out requires more than a great experience on the day.

It takes consistent communication and compelling storytelling that captures attention long before families arrive. At Smoking Gun, we help attractions cut through the noise with PR campaigns that highlight what makes them unique, build anticipation and inspire families to choose your destination.

Our PR Services for Family Attractions

We deliver travel pr campaigns that are creative and measurable. Our services include:

Media relations and press coverage – securing stories in national, regional and trade press that encourage families to visit.

Influencer engagement – working with family influencers and travel writers to reach wider audiences.

Launches and events – promoting seasonal highlights, exhibitions and openings that attract attention.

Crisis communications – protecting reputation when issues arise and maintaining trust.

Digital storytelling and social media – sparking conversations on platforms such as Instagram, TikTok and Facebook to inspire visits.

This mix of services ensures families hear about your attraction across different channels, turning interest into real visits and repeat customers.

Our Approach

We combine strategic insights with world-class creativity. Our team has vast experience in tourism pr, leisure pr and travel trade communications, so we can connect with everyone from local families to national tour operators.

Find out more about our proven process which has helped brands like Alton Towers Resort and Eurocamp to achieve their commercial goals here.

Proven Results

Our work has delivered national media coverage, increased visitor numbers and helped attractions build loyal audiences that return year after year. From driving attendance at seasonal events to launching new attractions and experiences, we understand how to create momentum that keeps your brand in the spotlight.

We also manage influencer partnerships that feel authentic, choosing creators who genuinely connect with family audiences and can showcase your attraction in a relatable way. Every campaign is guided by data and insight, ensuring your messages reach the right people at the right time. As an award-winning PR agency, Smoking Gun has proven that creativity and measurable success go hand in hand.

Why Choose Smoking Gun

We do not take a one-size-fits-all approach. We act as part of your team, offering strategic guidance, creative campaigns and clear reporting. Whether you need to raise awareness ahead of the school holidays or keep your name in the spotlight all year round, we will make sure your story is told in a way that inspires families to visit, return and recommend.