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PR for Resort Groups

PR for Resort Groups – Build Global Recognition with Smoking Gun

We create PR campaigns for Resort Groups that inspire travellers, build trust and drive bookings, helping your brand stand out in a competitive global market.

At Smoking Gun, we create powerful public relations strategies designed for luxury resorts and hospitality groups. From world-class beach resorts to championship golf courses and exclusive destinations with white sand views, we know travellers are looking for more than just a holiday. They want a story to share and memories to keep. Our job is to make sure your resort is the one they choose.

Why PR Matters for Resort Groups

The resort market is one of the most competitive in global travel. Whether you run several high-end properties or a single destination, success depends on how visible and trusted your brand is. Guests want to feel confident that their chosen getaway will offer excellent service and unique experiences. In today’s world, where social media posts and online reviews can shape bookings overnight, strong PR and influencer marketing ensures your resort stays ahead.

At Smoking Gun, we know how to make resort groups stand out. We combine world-class creative storytelling with bespoke strategies that deliver results, so every campaign reflects the spirit of your location while building long-term recognition.

Our Approach to Resort PR

Every resort group is unique, which is why our strategies are tailored to highlight what makes you stand out. That could be oceanfront villas, luxury golf courses, or family-friendly resorts. Whatever your story, we move audiences to action. 

We can help you win through:

Media coverage – Securing features in leading travel, lifestyle and business outlets to showcase your resort.

Influencer partnerships – Working with trusted voices in luxury travel to create authentic content that reaches the right audience.

Reputation management – Protecting your brand during challenges so guests always see your best side.

Digital reach – Using online PR, social media and SEO to make sure your message travels further.

Delivering Measurable Impact

For resort groups, PR is about more than reputation. It drives bookings, increases group travel demand and builds brand loyalty. At Smoking Gun, we focus on achieving clear results, including higher occupancy rates, stronger visibility, and long-term growth.

By linking our activities directly to your business goals, we ensure that every PR moment supports growth and delivers value.

Global Reach and Local Knowledge

The hospitality industry is international, and so is our outlook. Our campaigns adapt to different audiences, whether that’s UK travellers looking for winter sun or global businesses planning incentive trips. We know how to position a property as more than just a place to stay.

Why Choose Smoking Gun

The right PR partner can transform how a resort group is seen. At Smoking Gun, we bring bold ideas, clear strategies and a drive to deliver success. We are not just a PR agency, but a trusted partner for resorts seeking to grow their reputation and lead in the hospitality industry.

If you want your resort group to stand out, gain media attention and inspire travellers to choose your destination, it’s time to speak with us.

Contact Smoking Gun today to find out how our resort groups PR service can grow your brand and deliver real results.

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