Online Travel Agents PR Agency

We work with travel brands to craft campaigns that capture imaginations, win trust and drive bookings. Whether you are an online travel agent or an established tour operator, our strategies put your brand on the map.

At Smoking Gun, we know how tough it is for online travel agents to compete. Customers can book holidays from countless websites, so getting noticed means more than just a good-looking site. You need PR campaigns that build trust, raise awareness and turn browsers into bookers. As an agency specialising in travel, tourism and lifestyle brands, we help online travel agents and tour operators gain attention in the national media while boosting their visibility online.

Discover how we’re helping the nation’s biggest travel brands, from Eurocamp to Virgin Holidays, to succeed.

Nemesis Reborn: Back with a Vengeance

Content Creation Agency

Social Media Marketing Agency

PR & Reputation Management Company

B2C PR Agency

Travel & Leisure PR Agency

Transforming perceptions of Eurocamp

Digital PR Agency

PR & Reputation Management Company

Travel & Leisure PR Agency

Nemesis – campaign to close a legend

Content Creation Agency

PR & Reputation Management Company

Social Media Marketing Agency

Travel & Leisure PR Agency

Building digital relevancy for Destination2

Digital PR Agency

B2C PR Agency

Travel & Leisure PR Agency

Virgin Holidays: Tunnel to Barbados

Content Creation Agency

Digital PR Agency

Travel & Leisure PR Agency

The Game Begins – launching The Curse at Alton Manor

Content Creation Agency

PR & Reputation Management Company

Social Media Marketing Agency

TikTok Marketing Agency

Travel & Leisure PR Agency

Willerby campaign with Dr Hilary Jones

Digital PR Agency

PR & Reputation Management Company

Travel & Leisure PR Agency

Squad Goals – Launching Eurocamp’s newest holiday home accommodation

PR & Reputation Management Company

Travel & Leisure PR Agency

B2C PR Agency

Property PR: Launching Circle Square

PR & Reputation Management Company

Social Media Marketing Agency

B2B PR Agency

Travel & Leisure PR Agency

Bringing the Tudors on Tour

PR & Reputation Management Company

Content Creation Agency

Travel & Leisure PR Agency

Arriva: combating loneliness

PR & Reputation Management Company

Travel & Leisure PR Agency

Why PR Matters for Online Travel Agents

Travellers today want confidence in the companies they book with. They look for reviews, expert commentary and media coverage before committing to a holiday. That means online travel agents must be seen as reliable and knowledgeable to win bookings. At Smoking Gun, we get your name in trusted places, whether that’s a newspaper supplement feature or an influencer hot list.. For travel brands, PR is not just publicity; it is about creating reassurance and helping customers feel safe booking with you.

Our Services

We design tailored PR strategies that meet the specific needs of online travel agents. Our team works to secure coverage in national media titles that travellers recognise and trust. We also create digital PR campaigns that earn backlinks, improving your search engine rankings

For tour operators, we arrange press trips that showcase new destinations and services to journalists and influencers, capitalising on their reach. By blending traditional media with digtial campaigns, we make sure your travel business reaches customers wherever they look for inspiration.

Results You Can Measure

We focus on results that truly matter to travel brands. It is not just about generating headlines; it’s about ensuring those headlines drive real business outcomes. We look beyond vanity metrics to deliver measurable growth, whether that is more traffic to your website, higher engagement on your digital channels or an increase in booking enquiries.

Our campaigns are built with clear objectives from the start, so you can track progress and understand the return on your investment. We measure everything from media mentions and backlinks to referral traffic, keyword rankings and share of voice in your market. This data-led approach helps identify what is working and where to focus next, allowing your PR strategy to evolve as your brand does.

Building Trust and Visibility for Online Travel Agents

Online travel agents face fierce competition, which means standing out requires more than price comparisons or flashy ads. Our PR approach positions your business as a trusted source for travel advice, insight and expertise. We secure features that highlight your authority in the market, from commentary on travel trends to partnerships with leading media outlets.

We also utilise data-driven storytelling to highlight your unique value, transforming booking statistics or destination insights into compelling stories that garner media attention. Every campaign is designed to enhance your reputation, attract new customers and keep your brand top of mind when travellers are ready to book.

Why Choose Smoking Gun

As the agency for ballsy brands with brains, we champion organisations that want to make their mark. We help B2C and B2B brands increase visibility, likeability and memorability through ingenious, insight-driven communications.

Our creative storytelling, backed by data and rigorous measurement, is designed to shift behaviour, build trust and change perceptions. It’s this focus on meaningful impact that makes us a trusted partner for brands looking to grow.

With our award-winning 6i process and a team of strategists, digital experts and former national news editors, we bring sharp thinking, bold ideas and a collaborative approach to every brief.

Ready to raise your profile and attract more bookings? Get in touch with Smoking Gun today to launch your online travel PR campaign.