Our PR and marketing work covers every stage of your customer journey. We begin with brand discovery, learning about your story, audience and goals before building a clear strategy. Through media relations, we secure high-quality coverage in travel, lifestyle and business outlets that align with your audience. We also manage press trips and events, creating experiences that show your brand at its best.

We go beyond traditional media by delivering digital and social campaigns that extend your reach. This includes influencer partnerships, creative content and social storytelling that showcase your destination or luxury hotel. For every campaign, our focus is on visuals and messaging that highlight quality, service and atmosphere. Each part of the strategy is designed to build awareness, strengthen reputation and increase engagement with the right audience.

Smoking Gun is recognised as one of the UK’s most forward-thinking PR agencies in the travel sector. Our team brings together experts from journalism, branding, social media and tourism marketing, giving us a full view of the industry. We’ve delivered campaigns for luxury hotels, resorts, and destinations that have been featured in top publications, reviewed by the right influencers and driven real business results.

We understand that luxury travellers are motivated by trust, aspiration and experience. That’s why our campaigns focus on building reputation and emotional connection. We use creative storytelling, strong media relationships and an in-depth knowledge of social and travel trends to ensure our clients stand out. Whether launching a new resort, relaunching a brand or supporting an established travel company, our work creates impact that lasts.