Family Holidays PR Agency

We create Family Holidays PR campaigns that inspire, build trust and drive bookings, helping your brand stand out as the go-to choice for unforgettable family travel experiences.

We’ve helped some of the nation’s biggest brands to achieve their business goals – from changing consumer perceptions for Eurocamp and selling out events for Alton Towers Resort, to building the corporate profile of Best Western Hotels.

Family holidays are about more than travel. They’re about creating memories to enjoy for years to come. As an award-winning PR agency with vast experience in travel and leisure PR, we build campaigns that inspire families to choose your brand when planning their next trip. From UK breaks to overseas adventures, our team knows how to reach and engage families in the right way and at the right time.

Nemesis Reborn: Back with a Vengeance

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Travel & Leisure PR Agency

Transforming perceptions of Eurocamp

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Travel & Leisure PR Agency

Nemesis – campaign to close a legend

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Travel & Leisure PR Agency

Building digital relevancy for Destination2

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Virgin Holidays: Tunnel to Barbados

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The Game Begins – launching The Curse at Alton Manor

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Travel & Leisure PR Agency

Willerby campaign with Dr Hilary Jones

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Travel & Leisure PR Agency

Squad Goals – Launching Eurocamp’s newest holiday home accommodation

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Travel & Leisure PR Agency

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Property PR: Launching Circle Square

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Bringing the Tudors on Tour

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Arriva: combating loneliness

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Travel & Leisure PR Agency

Why choose Smoking Gun for family holiday PR?

The travel and leisure market is highly competitive. Families have more options than ever, so brands need to stand out. At Smoking Gun, we use world-class storytelling, strong media contacts and digital expertise to give our clients an advantage. Our travel PR experts combine bold thinking with data & insights, ensuring every campaign delivers real business results. Whether you are a tour operator seeking more bookings or a resort aiming for greater visibility, we focus on your audience and your goals from day one.

Our PR services for family holiday brands

We create PR campaigns that differentiate your brand. We’ll help you hit headlines, garner reviews, capitalise on social media moments and partner with influential voices.

Influencer partnerships are at the centre of many of our campaigns. We work with parenting bloggers and family travel creators who can bring your destinations to life and influence the right audiences to consider you for their next trip. From arranging press trips to sparking user generated content, we make sure your brand stays relevant and visible to the right people.

We also know that timing is everything and will work to make sure you peak at peak and have support in the slow season, making sure you’re front of mind when it matters

Understanding the Family Travel Audience

Successful Family Holidays PR starts with knowing what drives families to book.

We use audience insights to shape campaigns. Our research identifies what families are searching for, the media they trust and the social channels they use to discover and plan trips. This means every story and piece of content connects with the right people at the right stage of their journey. From showcasing new family-friendly destinations to highlighting exclusive offers, our approach ensures your brand speaks directly to the modern family traveller.

Proven results and creative impact

Our reputation as an award-winning PR agency comes from results that matter. We have helped leisure brands increase bookings, grow visitor numbers and achieve national media attention. By combining trusted travel PR techniques with digital strategies such as SEO, influencer marketing and social media campaigns, we deliver both short-term wins and long-term brand growth.

Start your family holidays PR journey

If you are a tour operator, holiday park, resort or travel brand looking for a PR agency that understands family travel, Smoking Gun is here to help. Our award-winning team has the skills, creativity and industry knowledge to make your brand a top choice for families planning their next holiday. Get in touch today and discover how, at Smoking Gun, we can turn your family holiday PR into stories that inspire bookings and build loyalty.