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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re sharing the knowledge - and our opinion.

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Our News

Tech breakthrough ushers in era of Jedi mind tricks

The latest major leap in technology revolves around the oldest known model of computer in existence. So forget wireless interfaces as you know them, because the future is set to be powered by our brains. It sounds far-fetched, insane even. And whilst we have been spending an awful lot of time in the office- working … Continued
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How to stave off summer lethargy: A Smoking Gun Guide

We know what it’s like. Everyone in the office is so enthralled by the good weather their days are spent contemplating next weekend in the park or recovering from last night’s BBQ. Motivating staff to work indoors when the sky has been so blue takes courage, along with tried and tested techniques. The trouble is … Continued
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July 2013 in the Smoking Gun study

Well, what a month that was. From consecutive days of 30-degree plus heat, to our major new client, award nominations, and participation in a groundbreaking national apprenticeship scheme, there’s a lot to talk about. Not least Abellio, part owners of Northern Rail, Merseyrail, and Greater Anglia train operators. Following a competitive pitching process Smoking Gun … Continued
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The media, this month, July 2013

DIGITAL- The new Nexus 7, Google’s latest tablet, has just been unveiled in California, boasting 4G, wireless charging, and the world’s sharpest screen. DIGITAL- The Telegraph is launching a price plan with Vodafone, bundling an iPad and data with subscription to the online edition of the paper. DIGITAL- Apple’s new, scaled back iPhone is coming soon in a … Continued
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The Blagger's Blog

The Blagger's Blog 26th July 2013

A weekly roundup of talking points, sans effort   Thought for the week “NEWS OUTLETS: trying to gauge how enthused the British public are about the royal baby? Use this handy flow diagram.” @angryflatcap, discussing the image above via Twitter on Monday   Weekly high Keen to show off its credentials as a genuine high street … Continued
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How to score big with sport PR (second leg)

Last week we looked at athletic prowess in public relations and marketing, using our own recent success and a few famous examples to explain how seizing the moment is key to promoting a company involved in the event-specific industry that is sport. But, as it’s such a vast marketplace, we thought it best to follow that … Continued
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Social Media ROI – how to make the most of your social strategy

I recently attended an event, hosted by online media monitoring service Meltwater, about the hot topic of social media return on investment. How can we best implement social media to gain the most rewarding results? There were three speakers at the event, and first up was Rob Brown of PR agency Rule 5. With a … Continued
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Both sides of the fence…

Words by Lisa Hollinshead, Senior PR Account Manager   Ok let’s begin by putting it out there, my name is Lisa and I am a lifestyle blogger. Phew, feels so good to get that off my chest… no seriously!   Why am I glad to get it out there? Let me tell you… I am … Continued
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Why music could be a marketer's dream, thanks to low sales

Whilst doing our usual daily rounds of the key web titles this morning one particular story caught our eye. And, amazingly, it had nothing to do with the Royal Birth. OK, so we couldn’t help but read an overwhelming amount of content focused on babies, in some shape or form. From PR and marketing campaigns … Continued
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The Blagger's Blog

The Blagger's Blog 19th July 2013

A weekly roundup of talking points, sans effort   Thought for the week “The investigations process proposed in the Ipso plans is so lengthy, and provides so many opportunities for the publisher to object, that there is very little chance a fine will ever be imposed… …It is a long way away from the system … Continued
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How to score big with sport PR

What could seem, on the face of it, to be a relatively straightforward task- selling idols, merchandise and kit to disciples- is far from easy in reality. From tennis to football, despite the fact loyal followers are in abundance, competition is remarkably fierce for editorial and public exposure away from the dedicated discipline, team or … Continued
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Tesco announces shortlist for #thesocialwine

Say what you want about businesses big enough to account for just under 13% of the UK’s total retail sales, sometimes huge names are the only way things can get done. Take for example what the country’s largest supermarket chain is currently working on with the Enaleni project, in South Africa. A black empowerment programme in … Continued
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The Blagger's Blog

The Blagger's Blog 12th July 2013

A weekly roundup of talking points, sans effort   Thought for the week “I am an expert in what happens to women when access to abortion is restricted. Even if this law is enacted, only a very, very small percentage of women who need abortions will be able to access them in Ireland.” Mara Clarke, director … Continued
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    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…