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Our News

Social Media ROI – how to make the most of your social strategy

I recently attended an event, hosted by online media monitoring service Meltwater, about the hot topic of social media return on investment. How can we best implement social media to gain the most rewarding results? There were three speakers at the event, and first up was Rob Brown of PR agency Rule 5. With a … Continued
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PR News

Both sides of the fence…

Words by Lisa Hollinshead, Senior PR Account Manager   Ok let’s begin by putting it out there, my name is Lisa and I am a lifestyle blogger. Phew, feels so good to get that off my chest… no seriously!   Why am I glad to get it out there? Let me tell you… I am … Continued
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Why music could be a marketer's dream, thanks to low sales

Whilst doing our usual daily rounds of the key web titles this morning one particular story caught our eye. And, amazingly, it had nothing to do with the Royal Birth. OK, so we couldn’t help but read an overwhelming amount of content focused on babies, in some shape or form. From PR and marketing campaigns … Continued
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The Blagger's Blog

The Blagger's Blog 19th July 2013

A weekly roundup of talking points, sans effort   Thought for the week “The investigations process proposed in the Ipso plans is so lengthy, and provides so many opportunities for the publisher to object, that there is very little chance a fine will ever be imposed… …It is a long way away from the system … Continued
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How to score big with sport PR

What could seem, on the face of it, to be a relatively straightforward task- selling idols, merchandise and kit to disciples- is far from easy in reality. From tennis to football, despite the fact loyal followers are in abundance, competition is remarkably fierce for editorial and public exposure away from the dedicated discipline, team or … Continued
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Social Media

Tesco announces shortlist for #thesocialwine

Say what you want about businesses big enough to account for just under 13% of the UK’s total retail sales, sometimes huge names are the only way things can get done. Take for example what the country’s largest supermarket chain is currently working on with the Enaleni project, in South Africa. A black empowerment programme in … Continued
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The Blagger's Blog

The Blagger's Blog 12th July 2013

A weekly roundup of talking points, sans effort   Thought for the week “I am an expert in what happens to women when access to abortion is restricted. Even if this law is enacted, only a very, very small percentage of women who need abortions will be able to access them in Ireland.” Mara Clarke, director … Continued
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Darcy will return to Lyme Park after Rolling Stones gig

As in any summer, the music industry is currently alive with all manner of outdoor related chatter right now. From terrace parties in Ibiza, to week-long events beneath the Croatian sun, and the aftermath of Glastonbury, it’s all about open air during June, July and August- especially when the weather is this good. Amongst the … Continued
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T Time: Notes on Twitter, and print media

Cheekily namechecking me on Facebook as some sort of print recidivist, Steve Downes (latterly of Juice Digital, but more famously co-progenitor of Paver Downes) asserted in his blog that recent events in Egypt have proved that conventional newspapers are finished, with citizen journalists now setting the news agenda via Twitter. Typically, I demur. Ish. Newspapers, like a … Continued
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The Blagger's Blog

The Blagger's Blog 5th July 2013

A weekly roundup of talking points, sans effort   Thought for the week “This is the latest confirmation that consumers are being kept in the dark about what data on us Google collects and how that data is used… …Google ignored concerns its policy broke the law and put its profit before the legal rights … Continued
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Liverpool's Albert Dock hosts a world first

Liverpool’s iconic Albert Dock, provided the backdrop to Red Bull Harbour Reach 2013, which saw it host the first ever 360º recording of a professional wakeboarding competition. The spectacular event attracted an eight thousand-strong crowd as 14 of the world’s best wakerboarders, including two British wildcard entries, battled it out across the historic water. Riders … Continued
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Rick's Rambles

PR firms need to cut the cr*p, says Smoking Gun Rick Guttridge

It’s all too easy for agency owners to tell current and prospective clients what they want to hear. The only problem is, the long term repercussions of misinformation can often be severe for all parties involved. Today many PR and social media practitioners  (go on, I dare you to call them gurus, mavens, or ninjas; no … Continued
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Social Media

A new frontier: Pioneer brands using Instagram Video

As short movie making apps for mobile phones rise in prominence, the latest contender for the throne has garnered global attention within days of launching. Polished and very easy to use, there are already numerous campaigns on the platform worth talking about. Then again, that’s not surprising. Instagram Video isn’t just an update to the … Continued
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