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Media News

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April 2015 in the Smoking Gun study

The distinct absence of those traditional showers, plenty of warm days, three new members of staff, a fresh addition to the client list, and a couple of major national award nominations have all defined the last four weeks. Allow us to divulge. Without further ado then… We’re delighted to announce the news that Smoking Gun … Continued
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PR News

Can Abercrombie and Fitch really emerge from its PR mess?

Those with an eye for style, and even just one solitary finger on the pulse of the world’s headlines, are likely to have noticed an influx of news stories this week surrounding one of the most controversial clothing brands in the world, and the steps it’s taking to right a decade-spanning wrong in the eyes … Continued
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Ingenious Ideas

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Social Media

The Blagger's Blog 24th April 2015

A weekly roundup of media news and talking points, sans effort   Quote of the week “Alright, so here we are in front of the, uh, elephants. Uh. The cool thing about these guys is that, is that they have really, really, really long, um, trunks, and that’s, that’s cool. And that’s pretty much all … Continued
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Social Media

10 years of broadcasting ourselves (on brands and YouTube)

The world’s number one platform for sharing and streaming video content has made it to ten years young. And whilst it seems staggering that just over a decade ago we were without the Google-owned behemoth, you can’t argue with the dates. We’ve been thinking long and hard about the best way to mark this momentous … Continued
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Social Media

The Blagger's Blog

The Blagger's Blog 17th April 2015

A weekly roundup of media news and talking points, sans effort   Quote of the week “I don’t think you need damage to be a good writer but you have more experience of extremities.” Shameless writer, Paul Abbott, discussing his new series, No Offence, in The Guardian.    Weekly High In response to the so-called … Continued
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Our News

How to do PR in a post-PR world

So this week the Twittersphere has been awash with negativity. Some of which is understandable, some simply serves to prove the point that there’s plenty wrong with the somewhat anonymous digital world. Following the dismissal of Jeremy Clarkson the rumour mill began churning out speculative stories concerning the imminent appointment of Sue Perkins as a … Continued
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Marketing News

PR News

PR: Brands beware- there's a website outing false green claims

Here at Smoking Gun PR we like to think our staff do many things well. From copywriting to social media management and representation, campaign evaluation to reach measurement. And amongst these assets is a keen understanding of how brands should market themselves in terms of ethics- whether that’s within the context of environmental impact or … Continued
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The Blagger's Blog

The Blagger's Blog 10th April 2015

A weekly roundup of media news and talking points, sans effort   Quote of the week ““It’s one of those things in life: you live and learn as you go along.” Richie Benaud, former Australia cricket captain and renowned commentator, who died yesterday after a battle with skin cancer.    Weekly High We’re all familiar … Continued
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Marketing News

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Social Media

Meerkat and Periscope – 'brand opportunity' or legal minefield?

If you are a regular user of Twitter then you’ll undoubtedly have spotted a few people using Meerkat and Periscope apps to live stream content recently, and we blogged about some of both apps’ features just last month after Periscope’s launch.     These apps basically turn your smartphone into a mini live video broadcast … Continued
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The Blagger's Blog

The Blagger's Blog 3rd April 2015

A weekly roundup of media news and talking points, sans effort   Quote of the week “I wonder what world you live in.” Ed Miliband, talking to David Cameron live on ITV during the Leader’s Debate last night.    Weekly High It might seem like an obvious choice, but realistically our Weekly High on 3rd … Continued
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PR News

What if the leaders on tonight's debate were brands in need of PR?

It’s been a long time coming, for many people too long given how disappointed the electorate was when the two main parties refused to verbally duke it out, live on TV, a week ago. As tonight’s Leader’s Debate takes place in our own hometown (well, almost; Salford Quays is close enough to Smoking Gun’s Manchester … Continued
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Marketing News

Social Media

Brands what do Twitter proper

It’s a question that comes up frequently in digital communications (link to our social media landing page) planning meetings. How do you interact with your audience correctly when using social media channels? One of the major problems in answering this is that there’s no right or wrong. Fundamentally, every company has its own customer base, … Continued
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Our News

PR News

March 2015 in the Smoking Gun study

The third month of the year can often feel like a slog. The weather hasn’t escaped from winter’s chill properly, and when it does there’s weeks upon weeks of rain backed up just waiting to pour. Never ones to see a glass half empty, despite the occasional soaking, Spring bulbs are a sprouting along with … Continued
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    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…