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Marketing News

Pokemon Go and brand marketing

It’s hard to believe that the most popular app in the known universe right now- crossing gender, class, racial, religious and age lines- is basically an interactive version of a Japanese cartoon for kids. Not least a Japanese cartoon for kids that enjoyed its global heyday more than a decade ago.

Content marketing

On content marketing, are the machines now winning?

You might have heard the news. Or not, depending on how closely you follow the industry pages. Either way, here at Smoking Gun PR we pride ourselves on constantly being up with the pros, cons, highs and lows of the media game. Not least content marketing. And as such it takes a lot to get … Continued

The Blagger's Blog

The Blagger's Blog – Boris is back, She-mojis celebrate women, Instagram artist in residence

A weekly roundup of media news, sans effort Quote of the week “German TV news presenters can’t help laughing as they announce #BorisJohnson as Britain’s new Foreign Minister.”

The Blagger's Blog

The Blagger's Blog – A nation resigns, Old Spice hit ad gold again, machines write the news

A weekly roundup of media news, sans effort   Quote of the week “Entire country decides to leave things half finished.”

Rick's Rambles

Game, set, stats- Winning means putting fans and followers first

Engagement. It’s a word we hear constantly in conversations about the PR, marketing and media industries. But an alarming number of brands still fail to grasp what it should actually mean. So let’s say there are two companies. One has a top down approach to online and social media marketing. Content is created and shared … Continued

PR News

Could festivals and sport save the UK economy?

It has been a real whirlwind of a month here in Great Britain. So much so it’s vital to stop and catch at least half a breath before rushing to any drastic decisions. With the EU Referendum having taken place what seems like ages ago, the reality of Brexit is beginning to sink in and … Continued

PR News

5 ways to work more effectively with bloggers

As a brand with an interest in gaining media exposure, or as a PR professional whose main job is garnering public attention for companies, you don’t need us to tell you just how much the landscape has changed. What began as a warning sign turned into a cull, and, whilst stopping short of an all-out … Continued

Newsletter

Social Media

Facebook Live broadcasters you need to follow

It has barely been two months since we were penning blogs with the intention of introducing our readers to the latest (and potentially greatest in terms of viewing figures) platform for instant, live streamed online broadcasts. How quickly things move on. Skip back to right here, right now, then, and Facebook Live, whilst still in … Continued

Our News

Recently in the Smoking Gun study

So the Prime Minister is gone. Two of the biggest pro-Brexit campaigners have followed suit, despite winning. And nobody is quite sure on the future. It’s times like this when you value the familiar. Take the intrepid team of PR pros here on Bridge Street, who, month in and month out, never stop working tirelessly … Continued

PR News

Going forward from the Euro Referendum

This is a guest blog by Andy Green. We are experiencing a seismic change in our history that is in urgent need of a new narrative. One that explains our past and one that works to rebuild our society and create a stronger platform for a better collective future for the UK. Otherwise, we face … Continued

Social Media

Tumblr streams to make social media video collaborative

It’s the fastest growing area of social media by more than a country mile. For those unfamiliar with such colloquialisms, a country mile is longer than a normal mile. Put simply then, it’s difficult to keep up with all the social media video options offering live streaming functionality to users, such is the pace of … Continued

The Blagger's Blog

The Blagger's Blog – Kim v Kourtney, don't be a GIF, England's PR fail, Eurosport at Wimbledon

A weekly roundup of media news, sans effort   Quote of the week “I f!@king hate you.”

Marketing News

Everything you ever wanted to know about Influencer Marketing

We’re now a social, rather than simply digital-first society. One of the first ports of call for any task involving the internet is usually a social network. From research to retail, these online communities are now go-to sources of information for so many tasks. Need advice on applying for a mortgage? There’s a group for … Continued

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