Marketing
Newsletter
Beyond digital: Marketing to millennials IRL
Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it's working.
resources & news
You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.
First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.
And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.
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Marketing
Newsletter
Forget the message, disrupt consumer habits to make a real impact
Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.
Social Media & Digital
6 steps to choosing a social media agency
Brands and marketing agencies alike struggle to prove ROI from social media efforts, so here's what you need to consider when attempting to buck the trend.
Social Media & Digital
So you think you don't need a social media agency?
We crunch numbers from the Edelman Trust Survey that suggest networks are complex beasts and difficult to tame sans social media agency.
Measurement And Evaluation
10% of UK public sector campaign budgets spent on PR evaluation
New UK government guidelines reiterate what we have been saying for years— effective PR evaluation and measurement is vital for comms success.
Influencer marketing
PR campaign question: Are influencers more effective than celebs?
Influencers are valued far higher than celebrities in the beauty sector. We look at why, and what brands stand to gain.
PR
Slashing red ink? Don't slow down your PR strategy (step it up)
When times are tough it doesn't make sense to bury your head in the sand and reign in budgets. A great PR strategy is a cost-effective way of reinstating brand dominance, reaching new customers and stealing valuable column inches.
PR
Public relations expert masterclass: Bob Leaf at #CIPRNorthernconf
We attended the CIPR Northern Conference in Newcastle, now here are our key learnings from one of the best the PR business has ever seen.
Case files
PR & Comms
Health & Fitness Case Study: Les Mills GRIT
Les Mills wanted to make a big impact across national media with a fun and unique outreach event at the stunning Sky Garden in London. The idea was to cement the brand’s reputation as experts in their sector. Flexing our media muscles, of course we delivered.
Public Relations
6 steps to a great reputation management plan
Reputation management is not a reactive response, but an ongoing science. We show you how to ensure you have the right plan in place to monitor sentiment, improve loyalty and put fires out if they start.
Newsletter
Our News
July 2018 in the Smoking Gun study
The latest in-house news from Smoking Gun's HQ in Manchester, including our six CIPR PRide award nominations, Melanoma UK joining the fold, standout work for several of our top clients, not least Silentnight, and the best work BBQ ever.
Influencer marketing
Newsletter
Rick's Rambles
Influencing influencers— why brands are getting influencer marketing wrong
Our big gun, Rick Guttridge, explains how so many companies are looking in the wrong place for influencers, and how big data can be used to ensure you're collaborating with the best possible voices for your sector.
Broadcast
Newsletter
Top tips for broadcast media success
Inspired by our recent success with BBC Breakfast and Silentnight, we asked our in-house experts to offer some top tips on securing broadcast media success.
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Subscribe on LinkedInOur Awards
Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…
amec Awards Winner
Excellence Awards Winner
PR moment.com awards winner
PR Week Top 150
Pride Awards Gold Winner
UK Social Media Communications Awards
Prolific North
Creative Moment
NDA 2023