Influencer marketing
PR campaign question: Are influencers more effective than celebs?
Influencers are valued far higher than celebrities in the beauty sector. We look at why, and what brands stand to gain.
resources & news
You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.
First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.
And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.
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PR
Slashing red ink? Don't slow down your PR strategy (step it up)
When times are tough it doesn't make sense to bury your head in the sand and reign in budgets. A great PR strategy is a cost-effective way of reinstating brand dominance, reaching new customers and stealing valuable column inches.
PR
Public relations expert masterclass: Bob Leaf at #CIPRNorthernconf
We attended the CIPR Northern Conference in Newcastle, now here are our key learnings from one of the best the PR business has ever seen.
Case files
PR & Comms
Health & Fitness Case Study: Les Mills GRIT
Les Mills wanted to make a big impact across national media with a fun and unique outreach event at the stunning Sky Garden in London. The idea was to cement the brand’s reputation as experts in their sector. Flexing our media muscles, of course we delivered.
Public Relations
6 steps to a great reputation management plan
Reputation management is not a reactive response, but an ongoing science. We show you how to ensure you have the right plan in place to monitor sentiment, improve loyalty and put fires out if they start.
Newsletter
Our News
July 2018 in the Smoking Gun study
The latest in-house news from Smoking Gun's HQ in Manchester, including our six CIPR PRide award nominations, Melanoma UK joining the fold, standout work for several of our top clients, not least Silentnight, and the best work BBQ ever.
Influencer marketing
Newsletter
Rick's Rambles
Influencing influencers— why brands are getting influencer marketing wrong
Our big gun, Rick Guttridge, explains how so many companies are looking in the wrong place for influencers, and how big data can be used to ensure you're collaborating with the best possible voices for your sector.
Broadcast
Newsletter
Top tips for broadcast media success
Inspired by our recent success with BBC Breakfast and Silentnight, we asked our in-house experts to offer some top tips on securing broadcast media success.
Marketing News
Newsletter
The power of love (and hate): Harnessing emotions for brand purposes
Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.
Social Media & Digital
Social media for business— Major updates you need to know this summer
We run through the latest and greatest changes on all the major networks— Facebook, Instagram, LinkedIn, Snapchat and Twitter— to get your social media for business bang up to date, identifying key trends in the process.
Case files
PR & Comms
Social Media & Marketing
FMCG influencer partnership: Hacking Christmas with Oven Pride
What happened when Smoking Gun was briefed to boost competition entries for one of our favourite FMCG PR client’s annual campaigns? Let’s take a closer look.
Case files
PR & Comms
Social Media & Marketing
FMCG PR: Finding Star Bakers for Oven Pride
Oven Pride wanted to raise its profile amongst a relevant, national audience. Here’s how we ensured the brand did just that.
PR News
Integrating your PR agency within the sales team is vital to success – Smoking Gun PR
Sales is an inherent part of the PR agency skillset, so opening the lines of communication between your sales and public relations teams is essential.
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Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…
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PR Week Top 150
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Prolific North
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