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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

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Smoking Gun

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Our News

July 2019 at Smoking Gun HQ

Roof terrace BBQs, sausages causing a media sizzle, prestigious award shortlists, client training, one of the world’s leading social media companies visiting our office and the air con turned up to 11. In a word, mid-summer at Smoking Gun is hot stuff.  Not least thanks to our latest reasons to celebrate, with two major award … Continued
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Earned media

newspapers

Earned media remains vital despite another ABC fall

Earned media is brand coverage in a newspaper or online publication resulting from selling-in a great story, interview or news item. The traditional lifeblood of public relations, despite some rather painful ABC figures unveiled last week it’s still a vital part of any comms strategy.
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social media

Social Media

What the Heck happened? Heck sausages faced PR crisis and social media uproar after Boris bangers backlash

Earlier this month, the hashtag #BoycottHeck trended across Twitter. Heck Sausages welcomed Boris Johnson to the factory, and the social media backlash quickly gained momentum creating a PR crisis. But was it really that bad? 
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Influencer marketing advice

Influencer marketing

Influencer marketing advice (yep, more) shows influence falling

Yesterday Smoking Gun PR’s blog returned to the subject of influencer marketing. And specifically the need for brands to look for reliable influencer marketing advice. Well, we’re back today with another post on this perpetual marmite of the comms world thanks to yet another study.
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Guide to influencer marketing

Influencer marketing

More reasons why you need our guide to influencer marketing

In May Smoking Gun PR published its guide to influencer marketing to celebrate hosting a Prolific North roundtable. Out of the Fyre, Into the Future: The New Influencer Marketing Age is available as a free resource. We recommend grabbing a copy now.
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Content marketing

Content marketing experts don't know the signs of success

If content marketing experts don’t even know the signs of their own success, what hope is there?
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Social media marketing advice

Social Media & Marketing

Social media marketing advice: Is there a best time to post?

How long is a piece of string? Realistically anyone looking for social media marketing advice relating to ‘the best time to post’ has a long search ahead. But that doesn’t mean we can’t make some informed decisions.
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Sports marketing

Sports marketing match points: 10 years of top Wimbledon ads

The oldest (and most prestigious) tennis tournament in the world has started. A welcome distraction from the Lionesses exiting the Women’s World Cup, we thought it would be appropriate to focus on sports marketing today.
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social media

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Rick's Rambles

Social media must become a force for good

In 2019 the world has ample problems. From impending climate doom to the rich-poor divide, over-population to war, it ain’t looking good. But don’t ask Mark Zuckerberg for help, or any other social media mastermind for that matter. Facebook’s trust issues largely result from a profit rather than people-first attitude plucked straight from the new … Continued
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Netflix marketing

Marketing

Newsletter

Netflix marketing: 6 examples of on-demand genius

The much-hyped release of Stranger Things 3 is just one week away. Unsurprisingly, brands have been jumping on the bandwagon for well over a month already, securing precious earned media by piggybacking on the cult series from Netflix, marketing champion of the streaming world. 
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Retail

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Technology

Retail of the future: Will VR replace the high street by 2050?

Retail. It’s the life-blood of the UK economy, employing 1-in-10 people and accounting for £358billion of annual sales. But where is it heading? 
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marketing

Marketing

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Marketing takeaways from Cannes Lions 2019

Last week the great, good, best and better of the creative industries descended on the South of France for the world’s premiere festival of creativity. From marketing to advertising to social, a wealth of innovative work was on display vying for success in the most competitive edition in the annual event’s history. 
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Our News

June 2019 in the Smoking Gun study

A mid-sized town’s worth of people are heading to a field in England this week— specifically Somerset— but it has been a full month of festivals and celebrations for PR, marketing and creative industries.
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…