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PR to the people: We back the Power Up North campaign

Regionalism is an insidious force, no matter which side of whatever border you live. Nevertheless, Smoking Gun’s home turf and nearby counties have long suffered at the hands of Westminster’s ignorance. Now a new cross-media campaign, Power Up The North, is looking to right decades of wrong.

Social media for brands: Vertical video dominates Facebook

If you missed our recent guide on the Stories video format, aimed at improving how people use social media for brands, then it’s a good idea to catch up. According to new stats and facts, this type of content is becoming the dominant force in the market.

Social media cheat sheet

A quick, up-to-date social media cheat sheet for optimising images and videos to post on your social media channels. In a world where digital is ever changing its algorithms, preferred content formats and organic reach limits, standing out in newsfeed has never been so important. These are our recommended dimensions only and are up-to-date as … Continued

May 2019 at Smoking Gun HQ

This month is best-known for incessant Bank Holidays— no less than three four day weeks. Nevertheless, with a presence at international industry summits, a wealth of award wins and a fantastic new client, there’s been no time for lie-ins.

PR measurement is great, but look past the numbers

This month Smoking Gun has plenty to celebrate— as our latest roundup of in-house news goes to show. Over in Prague, our team was invited to attend the AMEC Awards, celebrating the best in analytical comms. We won. Twice. Back in Manchester, the Prolific North Awards also honoured us with a new trophy. We’re immensely proud … Continued

Why brands need Facebook, Snap and Instagram Stories

Since Instagram launched Stories in 2017 as a direct rival to Snapchat’s own Stories function, this format has seen exponential growth in popularity. So much so Facebook introduced its own version last year for fear of being left behind. But what are Stories? And why are so many people responding to this type of content? … Continued

Everything you wanted to know about brand activations

How can we increase consumer action on behalf of a company? What’s the best way not just to boost business awareness, but foster emotional links between the public and an organisation? Brand activation is a relatively new discipline that looks to provide solutions to both those questions. The core idea is simple— deliver an experience … Continued

7 digital marketing expert tips to boost SEO and website accessibility

SEO has long been one of the core aspects of website build and maintenance. Even if you’re one of the few brands not producing original content, chances are you understand the importance of optimisation. But there’s also a good chance you’ve not considered accessibility within this— something any digital marketing expert will tell you is … Continued

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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…