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Crisis management and travel PR: Where now for United?

In recent weeks the Smoking Gun PR blog has had plenty of travel PR content. Maybe it’s the time of year, with many Britons who haven’t done so well in advance now scrambling to get their summer holiday plans in firmly in place. Perhaps it’s the ABTA Crisis Management Communications seminar we’re sponsoring in Manchester next month.

Top 5 April Fools’ PR Stunts

April Fools’ Day PR stunts. Some might say they’re like Marmite and here at Smoking Gun, we have a pretty divided opinion within the team on whether they’re fortuitous for brands or simply a waste of time. To help us decide, we’ve decided to do a quick round up of the top 5 April Fools’ … Continued

March 2017 in the Smoking Gun study

With the triggering of Article 50 this week it’s easy to feel a little uneasy about what the future has in store. Not so here on Bridge Street, though, with an excellent month of new clients, new starters, and knowledge sharing pointing to a very positive immediate future and beyond. First things first, then, let’s … Continued

The ideal filling- Expert advice on sandwich-year internships

It’s getting to the time of year when the best and brightest start looking to the best and brightest to make them even better and brighter. Thousands of PR, marketing, communications, media, and journalism students across the UK are finalising sandwich year placements for September 2017 onwards, hoping to bolster their chances of full time … Continued

PRs and passports- Travel campaign fails, and crisis success stories

On 17th May we’re sponsoring ABTA, the Association of British Travel Agents, for a Manchester event on Crisis Management Communications. The aim being to offer practical advice and guidance on how travel brands can better plan for marketing and comms catastrophes, or avoid them altogether.   Those interested in attending should follow this link for details … Continued

Ask Alexa- How brands are using Amazon Echo’s personal assistant

With technology hurtling along at an ever-faster rate, sometimes you can’t help but wonder if it really is a brave new world, or overcomplicated excuse to sell more products. Amazon’s personal assistant, Alexa, which runs on Echo hardware, is a prime example. On the face of it, having a bluetooth speaker doubling up as connected … Continued

Just how much is your CEO really worth to your business?

Earlier this year we published a blog post- Brand marketing: Good for me, or good for all. Based on figures relating to companies, and their impact on society, community, and the environment, the message was clear- firms with positive, caring images enjoy better customer loyalty and perception. But what about the image projected by the … Continued

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