what we do
GEO Agency for AI Search Visibility
People are no longer just browsing traditional search engines. They’re asking AI. ChatGPT, Google Gemini, Perplexity, Claude. These platforms don’t return lists. They deliver answers. Recommendations. Opinions.
ChatGPT alone processes billions of prompts each day. The technology is changing how people seek information, discover products, and find services – both in the B2C and B2B worlds.
This means your brand is no longer competing solely for rankings. You are competing to be included in the answer.
If you are not being cited, you are not being considered.
And when you do appear, what is being said about you? Not all AI-generated answers are accurate, and they certainly don’t need to be positive. Some pull from outdated sources. Others favour competitors with stronger digital PR footprints. In some cases, AI gets it wrong entirely.
That is where we come in.
As a GEO agency built for the age of generative AI, we help ambitious brands take control of their visibility where it matters most.
We help you:
– Show up in AI-generated recommendations
– Understand your share of voice across LLMs
– Identify the sources shaping AI outputs
– Build authority through trusted citations
– Take control of how AI systems describe your brand
Because in a world of generative engines, visibility is no longer about being found. It is about being chosen.
GEO PR isn’t about chasing coverage for the sake of it. It’s about influence. Specifically, influence inside AI-generated answers. It’s about the authority built through consistent media presence, expert commentary and cultural relevance that feeds the systems AI systems rely on. Because of this, PR is no longer just about visibility, but has become a core factor in discoverability on AI search platforms.
A modern GEO agency looks beyond traditional SEO and asks better questions. How do AI systems interpret your brand? Are you being cited when it matters? Are you being recommended or overlooked?
This is where GEO PR earns its place.
While digital PR has always focused on visibility within traditional search engines, this approach goes further. It focuses on the environments shaping decisions before a user ever clicks.
We:
AI systems do not operate in isolation. They pull from media, blogs, review platforms, structured data, and your own website. If your brand is missing from those ecosystems, it is missing from the answer.
Our job is to make sure that does not happen.
The rules have shifted. Quietly at first, then all at once. Search used to be simple. A keyword, a results page, a decision. Now it is a conversation. A user might ask, “Which agency can help improve my AI visibility?” and receive a curated answer. Not ten blue links. A shortlist. A recommendation. That changes everything.
Generative Engine Optimisation GEO is how you earn your place inside AI-generated answers.
It’s the discipline of ensuring your brand appears when platforms like ChatGPT, Google AI Overview, Gemini, and Perplexity construct their responses.
This is not about chasing rankings. It is about influencing outcomes.
A strong GEO strategy focuses on:
It starts with understanding behaviour. What questions are being asked? How are generative engines retrieving information? Which sources are being prioritised?
From there, it becomes about execution. Building authority, refining your content strategy, and ensuring your presence across the web is both consistent and credible.
Think of generative engine optimisation as the next evolution of traditional SEO and digital PR. Not a replacement, but a necessary progression.
First, we establish where you stand.
How do AI engines currently represent your brand? Which competitors are being recommended instead? Which sources are shaping those answers?
This gives us a clear view of your AI visibility and the gaps.
Not all coverage is equal.
We identify the publications, platforms, and sources that generative AI trusts. Then we secure your presence within them.
This is about building authority where it actually counts, not just where it looks good on a report.
We align your brand with how AI systems work.
That means refining your content, improving structure, and ensuring your messaging is clear, extractable, and credible. The result is content that generative engines can confidently use.
Your website needs to do more than exist. It needs to perform as a trusted source.
We enhance your content strategy, strengthen topical authority, and implement structured data to support AI readability.
We track how AI systems describe your brand in real time.
Not just where you appear, but how you are positioned. This includes sentiment, accuracy, and competitive context.
If something is wrong, we fix it.
Outdated information, missing mentions, weak positioning. We identify the issue and take corrective action to ensure your brand is represented properly.
Rankings still matter. But they are no longer the full picture.
As a GEO agency, we measure what happens inside AI systems.
That includes:
– Brand mentions across AI engines
– Recommendation frequency for key prompts
– Share of voice versus competitors
– Volume and quality of citations
– Sentiment within generative answers
This gives a clearer view of how your brand performs where decisions are actually being made.
The shift is already happening.
Google’s AI Overview is changing how results are delivered. Gemini is shaping search behaviour. Generative AI is becoming the first place people turn.
That means fewer clicks, fewer opportunities, and more reliance on summaries created by AI systems.
Brands that adapt early will own the conversation. Those who do not will struggle to be part of it.
This is not a future trend. It is happening now.
Why Choose Our AI PR Agency
We are not learning this space. We are built for it.
Our team combines strategic thinking with a deep understanding of how generative engines operate. Every recommendation is grounded in data, insight, and real-world testing.
We bring together digital PR, traditional SEO, and generative engine optimisation GEO into one cohesive approach.
No silos. No guesswork. Just a clear strategy designed to build authority, increase AI visibility, and drive meaningful results.
What GEO Means for Brands Commercially
The impact of this shift is highly commercial. AI answers impact share of spend.
As AI becomes the starting point for discovery, it begins shaping decisions before users ever reach your website. Visibility is no longer just about rankings or traffic, it’s about being present in the sources that inform those answers.
When your brand is consistently cited, you enter the consideration set earlier, often before competitors have the chance. By the time a user reaches you, they have already been influenced by what the AI has surfaced, which means you are not starting from zero, but reinforcing a direction that already exists.
That changes the quality of inbound, shortens the path to conversion, and reduces the effort needed to build trust.
If you are not present in those environments, you are not part of that decision-making process.
GEO ensures you are.
Be The Brand AI Recommends
AI search is moving fast, and the brands that adapt early are the ones shaping decisions, not chasing them. A strong GEO strategy goes beyond visibility, ensuring your brand is positioned accurately within AI-generated answers while building trust and authority across generative engines.
Behind the scenes, it is a considered blend of content strategy, digital PR, and structured optimisation working together to strengthen your share of voice.
Through the power of earned media, combined with the techniques of performance marketing, Smoking Gun helps you play to the rules of AI visibility, while never compromising on brand storytelling that’s memorable, intelligent and unmistakably human.
If you are ready to improve your AI visibility and take control of how your brand is represented, get in touch to request a free AI Visibility Audit or discuss your GEO strategy.
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