Smoking Gun was tasked with creating a high impact media event that would put Paint by Conran on the pages of the UK’s leading homes and interiors pages. Quality over quantity was key to the brief to ensure coverage reached out specifically to potential purchasers.
- Launch the Paint by Conran range to national consumer media and interior bloggers
- Focus on hardworking media relations to drive product placement and brand awareness at launch
- Ensure at least one of the brand’s key messages were included in media coverage
- Achieve coverage in a top 12 target media list within the first 12 weeks from launch