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The best and worst of the web at 25

With the World Wide Web turning a quarter of a century young this month we couldn’t help but consider exactly how far it has come. From dialup to fibre optic connections, this global information network has developed from a specialist tool to household mainstay, and if recent figures are anything to believe the British public … Continued

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Eight essential attributes every LinkedIn profile needs

Forget Facebook, and Twitter too, when it comes to careers the most important social network open to UK candidates right now has to be LinkedIn. This month saw the platform hit 15million British members, and in a global business age the 262million other users worldwide can also come in handy. In this country alone, according … Continued

PR News

The finest short-form video news sites (and where to find them)

In September 2013 the BBC asked a very simple question; can micro video change how we communicate? Skipping forward to today it seems the jury has reached its verdict, and the answer is ‘yes’. Of course the definition of ‘micro-video’ is loose. In the eyes of Smoking Gun’s staff this applies to any footage that … Continued

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March 2014 in the Smoking Gun PR study

This month has, in many ways, been defined by uncertainties. Questions remain unanswered as to the affordability of the final pre-election budget, international search efforts struggled to locate missing airliners, and western sanctions placed on Russia could disrupt the flow of energy to many European countries. Thankfully, though, here on Quay Street we’ve been a … Continued

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An insider's look at Buzzfeed (for blogs and content marketing)

  At a conference held in Birmingham yesterday, Jonathan Perelman, VP at one of the world’s most clicked on social storytelling sites, revealed some information about the nature of the domain’s editorial policy. Better yet, it makes for a useful breakdown if you have any interest whatsoever in content marketing and boosting social media engagement. … Continued

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The Blagger's Blog

The Blagger's Blog 21st February 2014

 A weekly roundup of media news and talking points, sans effort Thought for the Week “We won’t allow the people to be devoured by YouTube, Facebook or others. Whatever steps need to be taken we will take them without wavering.” Turkish Prime Minister Recep Tayyip Erdo?an, commenting on the country’s decision to block Twitter in what … Continued

Marketing News

The bizarre time warp of some e-cigarette advertising

If anyone has paid a visit to The Drum today then the rather interesting article ‘Tips on how to market controversial products’ may have caught your eye. It certainly did with us, anyway. The supporting image shows a chap preparing to chuff down on an electronic cigarette, which is a logical choice given these nicotine … Continued

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Golden Hedgehog Award Winners 2014: Smoking Gun wins gold. Again.

With 40% more entries this year than in 2013, it’s safe to say competition was fierce at the Golden Hedgehog Awards 2014, which were held in Manchester last Thursday evening. Nerves jangling, our team made the short journey up Peter Street to the Radisson Edwardian Hotel for the ceremony, and were delighted to walk away … Continued

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Persil Washing Up Liquid – Cook with the Kids

Ask yourself, do you spend enough time cooking and baking with your kids? If no, is that because you’re worried about the mess they might make? If potential mess and mayhem is the reason you don’t spend enough time teaching your kids basic culinary skills, you are not alone. A survey we commissioned for our … Continued

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The Blagger's Blog 14th March 2014

A weekly roundup of media news and talking points, sans effort Thought for the Week “Journalism is not a crime and these three activists should be released immediately… … Their detention shows the disturbing lengths the authorities are willing to go to control the message during the National People’s Congress.” William Nee, China researcher at Amnesty International, in … Continued

Social Media

The best social media customer service ever?

The idea of a staff member, or social media customer service representative, deciding to have what could loosely be describes as ‘a bit of fun’ with a member of the public is enough to fill any MD or marketing manager with fear. If you fall into one of those categories chances are the hairs are … Continued

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The Blagger's Blog

The Blagger's Blog 7th March 2014

 A weekly roundup of media news and talking points, sans effort Thought for the Week “”I cannot be part of a network funded by the Russian government that whitewashes the actions of Putin. I’m proud to be an American and believe in disseminating the truth, and that is why, after this newscast, I’m resigning.” Russia … Continued

Ingenious Ideas

The Ingenious Round Up – 6th March 2014

March is upon us and an entire month of ingenuity lies ahead, so we’re kicking it off with a look at the latest and greatest revelations. Here goes, The Ingenious Round Up. If you’re guilty of not giving your teeth the TLC they deserve then Oral B’s latest creation might just scare you into making … Continued

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