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Nuts closes, so where next for lads mags?

With news this week that ‘lads’ magazine Nuts is set to close, anyone working in public relations, media or marketing is likely to be thinking one thing. Namely whether or not there is still a sector left in this end of the publishing game at all. The magazine lost 1/3 of its circulation (year on … Continued

Social Media

Boosting Your Pinterest Followers In 5 Minutes or Less – Guest Post

Today we have a guest post from Alex Goodwill, talking us through the key to Pinterest growth for your brand. Enjoy! Pinterest presents a unique opportunity to both drive traffic and generate leads. The majority of content found on Pinterest boards is actually re-pinned from another user. This means that whenever someone re-pins your content … Continued

PR News

Public relations opportunities: The Daily Mail

In a new series of blog posts, we’ll be analysing what public relations opportunities are available within Britain’s major newspapers- a roadmap to selling in if you will. So consider this our first edition, with The Daily Mail its focal point…   The Basics Despite what the critics say, The Daily Mail is a great … Continued

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The Blagger's Blog

The Blagger's Blog 28th March 2014

A weekly roundup of media news and talking points, sans effort   Thought for the Week “Turkey’s rulers need to understand that democracy is not solely about getting a majority of votes in the ballot box. Far beyond that, democracy is a culture of inclusiveness, openness, human rights and freedom of speech, for each and … Continued

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Rick's Rambles

Social Media

Your marcomms are worthless (without action)

It’s always nice to see a good cause succeed. Take the recent no-makeup selfie campaign in aid of Cancer Research UK, for example, which backs up Smoking Gun’s entire proposition- providing tangible proof as to the value of engagement. I’m often surprised at how much focus is still placed on the silent majority in digital … Continued

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Social Media

The best and worst of the web at 25

With the World Wide Web turning a quarter of a century young this month we couldn’t help but consider exactly how far it has come. From dialup to fibre optic connections, this global information network has developed from a specialist tool to household mainstay, and if recent figures are anything to believe the British public … Continued

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Eight essential attributes every LinkedIn profile needs

Forget Facebook, and Twitter too, when it comes to careers the most important social network open to UK candidates right now has to be LinkedIn. This month saw the platform hit 15million British members, and in a global business age the 262million other users worldwide can also come in handy. In this country alone, according … Continued

PR News

The finest short-form video news sites (and where to find them)

In September 2013 the BBC asked a very simple question; can micro video change how we communicate? Skipping forward to today it seems the jury has reached its verdict, and the answer is ‘yes’. Of course the definition of ‘micro-video’ is loose. In the eyes of Smoking Gun’s staff this applies to any footage that … Continued

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March 2014 in the Smoking Gun PR study

This month has, in many ways, been defined by uncertainties. Questions remain unanswered as to the affordability of the final pre-election budget, international search efforts struggled to locate missing airliners, and western sanctions placed on Russia could disrupt the flow of energy to many European countries. Thankfully, though, here on Quay Street we’ve been a … Continued

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Social Media

An insider's look at Buzzfeed (for blogs and content marketing)

  At a conference held in Birmingham yesterday, Jonathan Perelman, VP at one of the world’s most clicked on social storytelling sites, revealed some information about the nature of the domain’s editorial policy. Better yet, it makes for a useful breakdown if you have any interest whatsoever in content marketing and boosting social media engagement. … Continued

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The Blagger's Blog

The Blagger's Blog 21st February 2014

 A weekly roundup of media news and talking points, sans effort Thought for the Week “We won’t allow the people to be devoured by YouTube, Facebook or others. Whatever steps need to be taken we will take them without wavering.” Turkish Prime Minister Recep Tayyip Erdo?an, commenting on the country’s decision to block Twitter in what … Continued

Marketing News

The bizarre time warp of some e-cigarette advertising

If anyone has paid a visit to The Drum today then the rather interesting article ‘Tips on how to market controversial products’ may have caught your eye. It certainly did with us, anyway. The supporting image shows a chap preparing to chuff down on an electronic cigarette, which is a logical choice given these nicotine … Continued

Our News

Golden Hedgehog Award Winners 2014: Smoking Gun wins gold. Again.

With 40% more entries this year than in 2013, it’s safe to say competition was fierce at the Golden Hedgehog Awards 2014, which were held in Manchester last Thursday evening. Nerves jangling, our team made the short journey up Peter Street to the Radisson Edwardian Hotel for the ceremony, and were delighted to walk away … Continued

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