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Social Media

Guest Post: Should Your Business Be On Instagram?

Today we have a guest post from Alex Goodwill, talking us through the key to Instagram growth for your brand. Enjoy!Even if your business is not considered to be a visual one, you could still benefit from setting up an account on Instagram. The photo based social network currently boasts more than 150 million active … Continued
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PR News

Public relations opportunities: The Times

The second edition in our series of blog posts looking at public relations opportunities in the UK’s major newspapers- a roadmap to selling in if you will- focuses on the country’s iconic daily, The Times.    The basics  First rolling the presses back in 1785 as The Daily Universal Register, in many ways The Times … Continued
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Social Media

Ryanair and Meantime Brewing Company score PR goals with new apps

Just when you thought it was impossible to fit any more essential mobile apps onto your smartphone two major brands come along and unveil a pair of downloads that really shouldn’t be ignored. And, in doing so, have scored pretty big on the PR and digital marketing front, if you ask us. First up is … Continued
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The Blagger's Blog

The Blagger's Blog 11th July 2014

A weekly roundup of media news and talking points, sans effort   Thought for the Week  “I thank the Mail for its apology… …Not that I would ever accept it, but because in doing so they’ve exposed themselves as the worst kind of tabloid. One that makes up its facts to the detriment of its … Continued
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Our News

Social media marketing: 5 mistakes people still make on Twitter

As expert digital public relations professionals and deft social media marketing types it goes without saying it’s our business to keep abreast of best practice when it comes to the world’s most popular 140-character-based network. Not that we want to blow our own trumpet too loudly. Of course the pace of development on Twitter, and … Continued
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The Blagger's Blog

The Blagger's Blog 4th July 2014

A weekly roundup of media news and talking points, sans effort   Thought for the Week  “Dear the internet, I’ve got an announcement to make. I’m having a reboot, a digital do-over. I’ve been on Twitter since January 2009, and I’m tired of the digital diarrhoea that has spewed forth from my fingers in the … Continued
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Social Media

Lessons from Piers Morgan, the most influential journo on social media

As per The Drum today, it seems the former Daily Mirror editor turned most unlikely judge on Britain’s Got Talent has trumped his peers by receiving an award for being the most influential journalist on social media, according to Press Gazette. Needless to say, it’s confirmation of what every Manchester public relations agency has already … Continued
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Rick's Rambles

England expects. And manages expectations.

So that was that. Brazil 2014 isn’t over yet, but for most any connection to the tournament died with dreams of escaping Group D. Nevertheless, there are lessons to be learnt for any business owner, with this a textbook example of how not to disappoint the public, even when things don’t work out. Of course … Continued
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Bringing Barbados to Manchester with Virgin Holidays

Ever wondered what a Caribbean paradise would look like in North West England? So did we, hence the recent stunt we pulled off on behalf of Virgin Holidays. The travel giant tasked us with promoting its new direct route from Manchester Airport to Bridgetown, Barbados. The brief was simple, create a disruptive, experiential consumer-facing stunt, … Continued
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PR News

A chomp too far: Luis Suarez and the Real Time Advertising debate

If there’s one major talking point to come out of this year’s Brazilian World Cup then it’s that bite. Uruguay’s star forward has again sunk his teeth in where they really don’t belong, causing a huge furore, but is this appropriate material for brands to jump on in the hope of grabbing the public’s attention? … Continued
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Social Media

Why social media advertising is now essential

The cliche goes things move fast online, and few areas run at the pace of commercial social media sales. As networks expand so too does their need for funding, meaning it’s becoming harder and harder not to pay as a brand-user. There was a time when employing social media to promote a product, event or … Continued
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June 2014 in the Smoking Gun study

Summer might be full of distractions, whether that’s great weather or last minute holiday plans, but here on Bridge Street we’ve still been hard at work. As is proved by another major client win, two great stunts and fantastic all round results. First up, we’re delighted to announce that kitchen giant Magnet Trade has appointed … Continued
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The Blagger's Blog

The Blagger's Blog 27th June 2014

A weekly roundup of media news and talking points, sans effort   Thought for the Week  “There is an issue with a lot of actors coming from privileged backgrounds. If someone says to them: ‘Can you do a play for free?’ they’ll say, ‘Yeah, of course, because mummy and daddy will sort me out.” Inbetweeners … Continued
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