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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

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Marketing News

Media News

All bets are on: Battle of the Christmas ads 2014

Seasonal advertising has long been big business. Companies spend millions trying to outdo each other and secure extra custom in the most lucrative calendar month for retailers, but this year has seen the landscape become even-more competitive, with the commercials themselves now seen as products worthy of bagging the rights to. Consider the lovable penguin … Continued
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Our News

5 reasons journalism is saving Vine

When Twitter launched its stand-alone short video sharing site people were fast to pick up on its potential in a number of areas. From 10-seconds of comedy to quick-fire marketing stunts, it was clear that the platform was going to offer plenty of entertainment value. Times have changed. With falling user numbers and plummeting inbound … Continued
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Marketing News

Our News

PR News

Food PR Case Study: Spreading #meatlust for Flava-it

The food PR market is a ferociously competitive one, and a difficult place to introduce any new product. Never ones to shy away from a challenge, when one of our beloved clients tasked us with doing just that, and turning a fresh idea into a household name, we relished the opportunity. Here’s how we came … Continued
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Marketing News

Our News

PR News

November 2014 in the Smoking Gun Study

It has been rather cold outside in Manchester over the last couple of weeks, with winter well and truly underway. You wouldn’t know it inside the office, though, with enough fevered efforts being made on behalf of the brands we love to ensure the team has worked up quite a sweat. First and foremost, then, … Continued
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Marketing News

PR News

Social Media

Vlogger advertising and promotion- where do you draw the line?

Rules, regulations, guidelines. Irrespective of your industry- whether you make a living from award-winning public relations like us, or sell shares to investors in The City- we all have to work within the legal framework set out by whatever regulating body looks after our particular field. But what about when those defining directives aren’t made … Continued
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The Blagger's Blog

The Blagger's Blog 21st November 2014

A weekly roundup of media news and talking points, sans effort   Thought for the Week  “So when one thought goes into your mind, it’s not just one thought, it has to bounce off both hemispheres of the brain. When you’re thinking about something happy, you’re thinking about something sad. When you think about an … Continued
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PR News

Smoking Gun strikes gold again at CIPR PRide NW awards

  The Smoking Gun team stepped out in style last night at the CIPR PRide NW awards, the largest public relations and marketing awards in the region, held at Manchester’s prestigious Midland Hotel, resplendant with a Great Gatsby theme. Once again the competition was fierce, entries were at the highest ever level with over 1,100 … Continued
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PR News

Social Media

PR agency news: Regionals vs Facebook (and Google, and the rest)

To paraphrase Jon Bon Jovi’s ad-libbing during his band’s 1995 rendition of Keep The Faith at Wembley Stadium; It’s a jungle out there, baby, let’s stick together and watch each other’s backs, instead of only watching our own. Anyone working for, or working with a public relations agency, will know only too well that the media … Continued
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The Blagger's Blog 14th November 2014

A weekly roundup of media news and talking points, sans effort   Thought for the Week  “We could raise the rating if Twitter broadens its revenue sources through international expansion and new product launches, maintains its market position, continues to improve its profitability, and achieves positive and sustained discretionary cash flow in excess of $100 million … Continued
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Marketing News

PR News

Social Media

5 ways to avoid social media automation damaging your brand

You don’t have to be an award-winning public relations agency to realise that the digital world- when it comes to promoting a company, product or service- is highly demanding. It is, highly demanding. In the modern age firms are now expected to act like PRs have been since the invention of the mobile phone. Whilst organisations don’t … Continued
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Our News

Are online petitions worth the webpage they appear on?

Much as we loathe focusing on the same subject over and over again for our blog, the ongoing debate concerning Vine and ITV’s king of misogyny, Dapper Laughs, continues to raise questions we have long been asking. As such forgive us our trespasses, but we’re about to post another one. The star of Dapper Laughs, a … Continued
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Our News

7 TIPS TO BOOST YOUR PR, FAST

It’s a fast moving sector and we know that for many in-house marketers and PR professionals, staying on top of the latest techniques and trends can be tricky. To help out you busy executives, we’ve pulled together some quick fire and easy to implement tips to keep your PR flying high and ensuring you’re getting … Continued
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Our News

How to be super famous and loved just by being you…

@johnlewis or is it… Father of four and computer science educator John from Virgina has been put to the test once again this week with the launch of the new John Lewis TV ad. The poor but admirable guy gets bombarded every year with endless tweets, compliments and even abuse because John is no ordinary … Continued
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    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…