Skip to content
Smoking Gun PR
Talk to us

resources & news

You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

You can also click below to subscribe to our Smoke Signals newsletter on LinkedIn.

Subscribe on LinkedIn
Manchester PR agency

Measurement And Evaluation

Does your Manchester PR firm measure what matters?

It’s a question we’ve been asking new inquiries and leads for well over a decade. Does your Manchester PR firm measure what matters? Needless to say, for many the answer is ‘we don’t have a Manchester PR firm’. For others, it’s a resounding ‘what does that mean?’
Learn more

Blog

Guest Blogs

Which brands have put their money where their mouth is?

Corporate Social Responsibility and greater brand purpose were the buzzwords  of every PR agency at the start of the year – but which brands have truly put their money where their mouth is since the outbreak of COVID-19? From logo changes to urge people to stay home, to significant monetary donations to the NHS, there … Continued
Learn more
brand influencers

Blog

Guest Blogs

Blog post: A new era of brand influencers?

How athletes became the celebrity icons of 2021 Sporting superstars such as Naomi Osaka, Simone Biles and British teenage tennis superstar Emma Raducanu dominated the red carpet at the recent Met Gala. They looked every inch the global stars and with their growing social media following, it’s easy to see why companies might be getting excited … Continued
Learn more

Blog

Data Driven Digital PR Campaigns

Good quality data should be an asset every digital PR strives to achieve within a campaign. This, coupled with ideation, a smart team and strong media relationships can make for a very powerful digital PR campaign.  Yet, data can be a minefield. We know it can appear over facing and a little ‘scary’, but it’s … Continued
Learn more

Blog

Guest Blogs

Guest Blogs

Guest Post

Newsletter

The Blagger's Blog

The impact of lockdown life

The data geeks at Smoking Gun have been very busy this month…  To help health & wellbeing brands during the pandemic, we have analysed 1.5m people’s social media posts (about 8m posts in total!) from January to June, to understand exactly what they think and feel about lockdown life, how this has impacted their attitudes … Continued
Learn more

Case files

Consumer PR in a Pandemic: Silentnight

Consumer PR: OBJECTIVES As the Coronavius pandemic turned the world upside down and the UK went into lockdown, for many of us the quality of our sleep took a hit amid disruption to our routines and worries about our health, families and job security. As the market leader and an authority on sleep, our client … Continued
Learn more

The Blagger's Blog

Our GBBO 2021 predictions based on social listening

*warning – contains spoilers* This year’s Great British Bake Off is already off to a promising start with Paul Hollywood’s questionable mullet in the opening sequence, a cake that ended up on the floor (spoiler alert) and the first contestants crowned star baker. Being the data geeks we are at Smoking Gun HQ, instead of … Continued
Learn more

Blog

Digital PR; our top 5 favourite campaigns from 2020 so far

As digital PR experts, we understand that commanding space in a digital world is integral to any brand’s success, and the list of benefits of a successful, creative campaign is endless. Strong digital campaigns can capture the eyes of the media, helping you build links from credible sources, increase traffic to your website, influence sales, … Continued
Learn more

Blog

Social Media Marketing: A Fleeting Thought

In an age where social networks are repeatedly and unashamedly copying features from their rivals, it came as no surprise when Twitter’s new release seemed all too familiar. As experts in social media marketing, we’re not afraid to be up front about the limitations of Twitter as part of a social media campaign, but this … Continued
Learn more
Times Radio for brands and PR agencies

Broadcast media

Need to know: Times Radio for brands and PR agencies

On Monday 29th June a welcome good news story for the media industry made headlines. The Times — one of world’s oldest newspapers and vanguard of the Murdoch UK empire — realised months of planning and achieved the almost-unthinkable; launching a new radio station in the middle of a lockdown. Brands and PR agencies rejoice, then. … Continued
Learn more

Blog

Guest Blogs

Guest Post

Our News

The Blagger's Blog

Free Webinar: Health and wellbeing in a post- pandemic world

About –  MD of Smoking Gun, Rick Guttridge and Smoking Gun’s data analyst Phil Lynch share key consumer insights and recommendations relevant to businesses in the health and wellbeing sector to help with; strategic brand planning, adapting to a new normal and gaining a competitive advantage by truly understanding the consumer’s current mindset. Rick Guttridge  … Continued
Learn more

Blog

Manchester Agencies run 1,100 miles – raising £16k

PR Agency Smoking ‘Run’ helps run charity marathon It was a proud moment for Manchester PR agency Smoking Gun this month as trainers, sweat bands and even assault bikes leapt into action for a marathon charity event that would see us raising over £16,000 (and counting!) for our great city’s community foundation, Forever Manchester.  While … Continued
Learn more

Case files

Consumer PR Product Placement: Julian Charles

Consumer PR Product Placement: Objectives Our interiors and soft furnishings client Julian Charles asked us to focus our consumer pr press office outreach on creating sales uplift on key seasonal items – all available to buy from their own website and stand alone stores, pr product placement was a natural route for this challenge.  We’d … Continued
Learn more

Sign up for our
ingenious newsletters

Fill in the form to receive our ingenious newsletters packed full of industry insights, practical tips and just a little of our own news.

    Smoking Gun's experts share key stories shaping PR, social media, marketing and media.

    Subscribe on LinkedIn

    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…