Skip to content

‘On piste’ with Pixie Lott for new launch

Sportswear brand Dare 2b has announced singer Pixie Lott will front its new On Piste Collection. Featuring ski, lifestyle and activewear that can take you from slope to street, the collection is new for AW23 and marks the latest celebrity collection from the brand, which has recently worked with the likes of Laura Whitmore, Jermaine Jenas and Fleur East.

The partnership has been spearheaded by Smoking Gun, which identified Pixie as the personality to front the range and brokered the deal to welcome her on board. 

The multi-channel campaign has gone live across ecommerce, in-store retail and digital advertising, while Smoking Gun manages its further extension through media relations, social media content and influencer marketing.

Smoking Gun’s Managing Director Rick Guttridge comments: “It’s always a real moment to see an endorsement of this scale come together; the response from the brand’s retail partners and consumers has been phenomenal. Our team is now busy activating the launch and roll out comms programme.”

Sally Bailey, Marketing Manager for Dare 2b, comments: “Pixie was a great option to model the range for the brand. As a keen skier, she’s the perfect fit for us and we had great fun working on the shoot and roll out with her.

“The collection not only looks great on Pixie but is packed full of our latest technical fabrics and technologies – true sportswear built to perform in the elements. A lot of the range is made from recycled fibres too, something the brand is really passionate about.”

The On Piste ski collection includes sleek and stylish mid layers, padded jackets, jumpers, salopettes and snowsuits, while the activewear and lifestyle collections contain a versatile range of sports bras, leggings, t-shirts, sweaters, hoodies, gilets and jackets. Discover the full On Piste With Pixie Lott collection here.

Looking for killer execution for your next influencer marketing campaign? Talk to us today.

Sign up for our
ingenious newsletters

Fill in the form to receive our ingenious newsletters packed full of industry insights, practical tips and just a little of our own news.

    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…