As we enter our 15th year of trading, we are delighted to announced a record fee income whilst revealing a fresh identity, a restructured leadership team and a renewed focus on growth.
In a strategic shift, co-founder Rick Guttridge takes the helm as our new CEO, guiding Smoking Gun into an exciting future. Joining him are Hayley Peters as our Planning & Strategy Director, Sarah Twyman as the Head of Consumer & Client Services Director, and our recent stellar addition, Caroline Aspinall, who now heads our B2B & Commercial division. Completing our Senior Management Team (SMT) are the talented trio of Head of Media Carl Stroud, Rose Allerston as Head of Sales & Marketing, and Carly Chell as our Senior Digital Account Director.
Over the past 18 months, Smoking Gun has won a number of significant competitive pitches for PR, social media marketing and influencer marketing briefs, allied to growth of existing clients over the last 18 months including the likes of PG Tips, Alton Towers Resort, Eurocamp and Interflora World Cup.
Our brand-new website and revamped image showcase a broader spectrum of services beyond PR, highlighting our prowess in strategy and evaluation. While media relations remain at our core, our forte now extends to content creation, social media marketing, and influencer campaigns.
CEO Rick Guttridge said, “We don’t do PR. We do creative storytelling that changes perceptions, creates publicity and moves the right people to action. Our new look clarifies this.
“The results this year are testament to the dedication and craft shown by every single one of the Guns. We have a clear vision and the team is bought into the project, our methods of working and this shows in the excellent work we’ve delivered for clients.
“With our purposeful growth into new B2B and corporate areas, and a multitude of new account wins and appointments, we head into 2024 expecting to double the size of the business. Fundamental to our growth has been our meticulousness in finding high calibre candidates that also match our vision and values and ensuring that our brand remains as vibrant and meaningful as when we first launched.”
During the last year, Smoking Gun won peer-judged awards for its creativity and impact in work encompassing integrated communications and consumer PR.
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