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Rick's Rambles

It’s nice to be Liked on social media, but better to get engaged

How many Facebook fans does your company page have? What number of followers does your Twitter handle lay claim to? Do any of these things really matter when all’s said and done? We live in a world where image is often seen as the most vital asset for a business. Social media’s ability to make … Continued

PR News

How to exploit media silly season, even if it hasn’t arrived)

Lord Sewel is caught on camera allegedly taking drugs with prostitutes, bringing the House of Lords into disrepute. Greece’s economy receives another emergency jolt of fiscal electricity to its heart. Westminster reveals newly defined laws to tackle extremist behaviour. The number of displaced people in the world reaches never-before-seen levels. It has been a busy … Continued

Social Media

Social shopping: Online retail's future?

From Facebook to Google+, social media channels are constantly updating their functionality and offering, looking to keep us locked-in to their network for activities that go well beyond simply communicating with other users. And now a new revolution is afoot, one that can help increase profitability for brands trading online. As we explained on the Smoking … Continued

Social Media

Where were you on World Emoji Day?

On 17th July the planet paid homage to those little smiley yellow faces that are fast becoming a language in their own right. So how did brands take advantage of this clear marketing opportunity? Contrary to popular belief, the humble emoji actually began its journey towards digital communication dominance back in 1998, long before phrases … Continued

Our News

July 2015 in the Smoking Gun study

They say you should feed your creativity. Well, this month we’ve take that to heart with a few BBQ’s on our office roof terrace, in between watching Wimbledon during our now much-anticipated annual Pimms and scones afternoon tea event. We also enjoyed a spot of fancy dress to try and help spur Andy Murray on, not that it … Continued

The Blagger's Blog

The Blagger's Blog 24th July 2015

A weekly roundup of media news and talking points, sans effort

Social Media

I want those shoes now! The future of the social 'buy now' button

An attractive pair of shoes appears on your Instagram feed. The likes and comments are multiplying. They seem affordable. Moving away from the platform, researching and actually buying the shoes seems like a big deal. You give up. The shoes fade away. The brand loses your business. Or maybe not? A recent article on The … Continued

Our News

Social Media

World Emoji Day: Transforming into our favourite characters!

When we heard it was World Emoji Day (17th July), we jumped at the chance of bringing our favourite icons to life! Since their launch in Japan in 1998/1999, emojis or ??? have become an integral part of the digital language. From helping to build emotional relationships, to defusing an awkward WhatsApp squabble, whether we like it or not, emojis … Continued

PR News

Public relations thoughts: Oh My Vlog launches

As we seem to say time and time again, here at Smoking Gun PR, arguably the country’s most ingenious, straight-talking public relations agency, digital firm and home for social media experts, we’re in the business of keeping abreast with all things going on in the media. Which is why the launch of a brand new, … Continued

The Blagger's Blog

The Blagger's Blog 17th July 2015

A weekly roundup of media news and talking points, sans effort

Our News

Has Instagram Changed Journalism?

    Back in June, our MD Rick blogged about the decline of print media and the bright future ahead for social media platforms to share content. In my eyes, a rising star in this field that simply cannot be ignored is Instagram. The photo sharing platform, most famously associated with hot dog legs, Kim … Continued

Social Media

Meerkat Cameo – a step forward for the live broadcast app

Not so long ago, here on Smoking Gun PR’s blog, we trumpeted the arrival of Meerkat, a still-relatively-new live streaming app that allows people and brands to set up broadcasts for other users to watch in real time. When we first wrote about the launch there were several questions to be asked. We initially pondered whether … Continued

The Blagger's Blog

The Intern's Insight…

Hi, My name’s Meabh and I’m Smoking Gun’s new intern for the year. I’m spending my third year at university here, on a Marketing Management Course at Manchester Metropolitan. I’ve officially been working at SGPR for a month, and loving it. I’ve fully adjusted to the 7am wakeup call, the team are really friendly and helpful … Continued

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