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Rick's Rambles

Two girls walk into a jungle: Sexism, airbrushing and the loss of make-up

This year has seen significant press attention placed on gender equality. Following the cyber attack on Sony in May, releasing details of pay for both male and female actors, stars from Amanda Seyfried and Sandra Bullock to George Clooney have spoken out about the need to address the imbalance. Behind the scenes in the media, … Continued

Marketing News

Emojis and marketing: The future of digital talk or pointless smilies?

You see them here, you see them there. In fact, you see them everywhere. But are all those iconic yellow faces, pictures of cakes and cats really anything more than just a bit of fun? Do emojis and marketing really go together like peas and carrots? If you ask drinks monolith Coca Cola, the answer … Continued

Our News

November 2015 in the Smoking Gun study

Forget Christmas, at least for a second. The last few weeks have been full of more gifts from the PR gods that we had time to unwrap. Well, almost. From award and new business wins, to campaigns boasting phenomenal results, with news like this someone is surely spoiling us. First up, although the Bridge Street … Continued

Our News

Millennials- The ‘Likers’, the ‘Retweeters’, The ‘Swipers’ and The ‘Sharers’

Millennials. Or Generation Y as they’re sometimes known. The lost Generation.  For Generation X everything was new and exciting, growing up in the 60s and 70s. For the new generation Z, they’ve inherited technology at their fingertips, and their almost scary ability to use it as a second nature. We’ve had to deal with a … Continued

Our News

Are you truly happy with your Social Media use?

So this week I came across an article that really did jump out at me from the bottom of the page; It was entitled “Facebook makes us ‘lonely and angry’. Now, I know we can all be partial to a rant or two on social media, that goes without saying, but words as strong as … Continued

Our News

Social media truths, lies and cats in costumes

With tragic events hitting headlines on a daily basis, and most of those headlines winding up being shared digitally, chances are there are at least a few status updates in your Facebook News Feed alluding to misinformation, misreporting, and fabricated facts. It harks back to the old saying ‘don’t believe everything you read’. It also … Continued

The Blagger's Blog

The Blagger's Blog 20th November 2015

A weekly roundup of media news, sans effort Quote of the week “House passes bill that could limit Syrian refugees. Statue of Liberty bows head in anguish.” CNN journalist Elise Labott, via Twitter, in response to the U.S. House of Representatives supporting a move to halt the resettlement of Syrians in the States. Weekly High Whilst … Continued

Our News

GCH-Who: Secret digital recruitment ads target East London's 'finest'

It’s one of the biggest problems facing any company, in every industry. How do you encourage ideal candidates to apply for available positions? Here at Smoking Gun PR we know only too well the importance of building a fantastic team. Since our launch, thanks to ingenious work in marketing, public relations, social media and associated creative pursuits, … Continued

Our News

Recently in the Smoking Gun study

They say time waits for no man, or woman, and that’s certainly been the mantra here on Bridge Street of late. Our offices have never felt more alive with activity, from new campaigns and ideas to fresh faces joining the team, stand out in-house achievements and incredible extra-curricular efforts on behalf of charities, the phrase … Continued

Our News

Newspaper analysis: The i at 5

Although it remains the newest newspaper print kid on the block, it’s really not that new at all anymore. Launched in 2010 to a fanfare from its parent publisher, The Independent’s little sister has made it to the half-decade mark. When it first arrived the publisher trumpeted the i as a new take on an … Continued

PR News

Great design examples: 13 terrifyingly good horror movie posters

With the UK’s most significant regional film festival currently underway in Leeds, and boasting a retrospective on acclaimed horror director John Carpenter, we thought it would be fitting to consider the importance of aesthetics in sending out a message. Everyone here at Smoking Gun knows that a picture tells 1,000 words, as the saying goes. Great looking … Continued

PR News

Meet Generation Z, your next customers

By now we’ve all heard about the demographic that will be the future of our sales, irrespective of what it is we’re selling. A new market has emerged simply because time has progressed, and if you’re not up to speed on how they consume content and information, you might as well put a sell by … Continued

Rick's Rambles

Brands: Don’t get blinded by numbers, spiel or predictions

Last week, The Guardian ran a high profile interview feature with one of the most important players in modern digital media. He goes by the name of PewDiePie, a Swedish-born, London-living star of online video who, by 2014, ranked higher than the group editor of Trinity Mirror- Britain’s largest regional publisher- in the same paper’s … Continued

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