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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re sharing the knowledge - and our opinion.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

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Our News

Real Housewives appoint Smoking Gun PR!

We’re delighted to reveal that we’ve been appointed to handle communications for The Real Housewives of Cheshire’s new cast members, Seema Malhotra and Stacey Forsey. Seema Malhotra is the founder and design director of aspirational online fashion brand, Forever Unique. She launched her fashion empire alongside husband Sandeep in 2008, and the luxury label has … Continued
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Rick's Rambles

Even in 2016 women are still not equal

I remember the moment quite vividly. Standing in an airport terminal, waiting for the second connecting flight of the day, and watching, aghast despite already knowing the back story, as a TV news ticker announced Saudi Arabia had finally given women the right to vote. That was less than six months ago. Here in the … Continued
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Marketing News

We wouldn't wish these Mother's Day fails on our rival agencies

The coming weekend heralds our annual celebration of all things maternal. 24-hours dedicated to the women that brought us into the world, and for clever companies a great opportunity to boost sales and leverage additional exposure. Sadly, though, not everyone knows how to do Mother’s Day right. In fact, you could argue there are more … Continued
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Marketing News

Everything you wanted to know about virtual reality and brands

The much talked about Oculus Rift virtual reality system finally goes on sale in March, with several other platforms having already opened up near endless possibilities for companies to enhance the level of innovation in their campaigns. Exciting developments indeed. Of course there will always be pioneers and early adopters, and therefore by definition the … Continued
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PR News

A new dawn: Introducing The New Day

It’s the first genuinely ‘new’ newspaper to arrive on Britain’s streets in 30 years, emerging after market research suggested there was a need to deliver a truly modern, easy to digest daily, in print. All of which sounds familiar. And in some ways it is. Trinity Mirror, the publishing giant behind The New Day, could … Continued
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Our News

February 2016 in the Smoking Gun study

Dare we ask how everyone’s Valentine’s was? Busy? Relaxing? Romantic? Fun? Just plain drunken? Despite this month being the shortest of all 12, meaning the day of love was only two weeks ago, it seems like much more time has passed since then. Which is unsurprising, considering how busy we’ve all been. Not least at … Continued
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Our News

The customer is always right

In the past, a brand simply having a presence on social media would’ve been enough, but now we want more. In this rapidly revolving social media world, it’s essential that businesses use them sites to not only attract  new customers, but to connect and communicate with them to create a brand loyal community. Creating a … Continued
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The Blagger's Blog

The Blagger's Blog – Tiegate, Leo for the win, lo-fi crash coverup

A weekly roundup of media news, sans effort
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Marketing News

Our News

Social Media

Smoking Gun’s PR pocket tools to help with your digital PR strategy this 2016

Here at Smoking Gun PR, we’re constantly keeping an eye out for new trends and tools that can help us deliver the best results for our clients. From discovery apps to quick fix photo gadgets, we will be sharing some of our favourites every month to help with your digital PR strategy.  Below are four … Continued
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PR News

Travel PR example: It's all about the extra mile for customers

You don’t have to work in travel PR to know that flights have changed dramatically since those we took in our youth. Those over 30 are in the first generation for whom boarding a plane and heading off abroad as a child wasn’t indicative of huge family wealth, as package holidays brought foreign destinations to the … Continued
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PR News

How PR experts (and everyone else) can de-stress online

Let’s face it, the words ‘online’ and ‘de-stress’ don’t often connect. At this award-winning Manchester PR agency we’re only too aware of the negative impact too much technology can have on our ability to keep calm, thanks in large to our work with sleep experts Silentnight and the brand’s Sleep Clinic. Put simply, if you want … Continued
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PR News

5 travel PR catastrophes (and how they could have been avoided)

One look at our website’s Awards page will attest to how much staff at Smoking Gun have achieved since the agency’s inception. And yet we still stick to a mantra that involves preparing for unforeseen dangers that can harm reputations, campaigns and pushes, in order to achieve great success. After all, if you’re not ready to … Continued
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Marketing News

PR News

Social Media

PR measurement and evaluation

To Catch A Cloud: CIPR #CIPRSM Regular readers of the blog will know that the team at Smoking Gun is passionate, nay obsessive, about measuring and evaluating the success of our public relations work. Seeing the CIPR’s event aiming to give practitioners actionable insights and useful tips to improve PR measurement and evaluation, plus make the … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…