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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

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Marketing News

Our News

Social Media

Smoking Gun’s PR pocket tools to help with your digital PR strategy this 2016

Here at Smoking Gun PR, we’re constantly keeping an eye out for new trends and tools that can help us deliver the best results for our clients. From discovery apps to quick fix photo gadgets, we will be sharing some of our favourites every month to help with your digital PR strategy.  Below are four … Continued
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PR News

Travel PR example: It's all about the extra mile for customers

You don’t have to work in travel PR to know that flights have changed dramatically since those we took in our youth. Those over 30 are in the first generation for whom boarding a plane and heading off abroad as a child wasn’t indicative of huge family wealth, as package holidays brought foreign destinations to the … Continued
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PR News

How PR experts (and everyone else) can de-stress online

Let’s face it, the words ‘online’ and ‘de-stress’ don’t often connect. At this award-winning Manchester PR agency we’re only too aware of the negative impact too much technology can have on our ability to keep calm, thanks in large to our work with sleep experts Silentnight and the brand’s Sleep Clinic. Put simply, if you want … Continued
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PR News

5 travel PR catastrophes (and how they could have been avoided)

One look at our website’s Awards page will attest to how much staff at Smoking Gun have achieved since the agency’s inception. And yet we still stick to a mantra that involves preparing for unforeseen dangers that can harm reputations, campaigns and pushes, in order to achieve great success. After all, if you’re not ready to … Continued
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Marketing News

PR News

Social Media

PR measurement and evaluation

To Catch A Cloud: CIPR #CIPRSM Regular readers of the blog will know that the team at Smoking Gun is passionate, nay obsessive, about measuring and evaluating the success of our public relations work. Seeing the CIPR’s event aiming to give practitioners actionable insights and useful tips to improve PR measurement and evaluation, plus make the … Continued
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The Blagger's Blog

The Blagger's Blog – Google pay confusion, Indie to close, Twitter flatlines

A weekly roundup of media news, sans effort
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Our News

NW Insider Future of Retail #NWRetail

Speed, service and intelligent use of data #NWRetail Entertainingly hosted as always by Chris Maguire, the event saw two panels, sandwiching a quick Q&A with reluctant but very able brand director, Zoe Brimelow, from Duo packing, share thoughts on the future of retail. Sponsors 3PL  and Weightmans formed panel one along with Purple and Intilery. … Continued
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Marketing News

PR News

Lessons from a bad PR and marketing mistake

These are confusing times to say the least. From the environment to the economy, politics to TV programming, it seems nobody can agree on what’s definitely right, or wrong. Elsewhere in the world, though, some things are clearer, and mistakes much more obvious. Although every week we feature an example of bad PR and marketing … Continued
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The Blagger's Blog

The Blagger's Blog – Matt LeBlanc, VR arcades, dog diners and McDs' salads

A weekly roundup of media news, sans effort
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Our News

Rick's Rambles

Prolific North Live Event Partner Review

Well what a day! Around two thousand visitors, expert speakers and exhibitors crammed into The Point, Old Trafford for the inaugural Prolific North Live event. They arrived hoping to be inspired and leave a lot more knowledgeable and connected than when they arrived. Judging from the feedback we heard during the day from the majority … Continued
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Rick's Rambles

7 top actions to improve your marcomms this year (from the experts)

Like a great science fiction novel, it seems we’re looking straight down the barrel of a world beyond our imagining. A reality so far advanced from that which has come before it everyone should be prepared for all manner of miracles becoming everyday. Such as major international corporations paying their tax bills. OK, so that … Continued
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PR News

Sexual health apps are real, and growing in popularity

It’s the number one thing that sells- whether you’re flogging movies, alcohol or fad diets. But with ever-increasing visibility, the worry is our natural obsession with physical contact is leading to increasing risks to public health. In 2015 alone, the UK saw new diagnoses of sexually transmitted infections soar by half a million year-on-year, with … Continued
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Our News

Everything you wanted to know about experiential entertainment marketing

By now there’s a good chance everyone has heard of experiential marketing. Just in case, though, let’s quickly recap. As per widespread industry musings last year, millennials prefer experiences to ownership, a claim made all the more believable when you consider the so-called sharing economy. Products are rented or borrowed rather than bought, car share … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…