We wouldn’t be the first people in the world to point out that digital is obsessed with video. Whatever it is that’s happening, wherever it’s happening, it should be filmed and made streamable for all to see.
Everyone here at Smoking Gun PR advocates paying serious attention to any opportunities for you and your brand(s) to use video within marketing and public relations, too. Albeit there’s wisdom in the phrase ‘stop short of filming just anything for the sake of filming something’.
Not everyone understands that rule, though, and countless companies are clamouring to make like Spielberg and produce something people can watch. One reason for this ongoing spike in interest largely results from the fact everyone keeps saying video is now the most important medium for online promotion, but has anyone ever stopped to play the numbers game?
Well, now you come to mention it, yes, they have. Boffins at leading broadcast PR specialist Markettiers even managed to pull together this infographic, which in no uncertain terms makes a serious point: video is only getting bigger, and becoming more popular. Take a look and see if you aren’t sold…

Thanks to Markettiers for passing this on.