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March 2016 in the Smoking Gun study


Time flies when you’re busy. So, despite the fact it feels like the longest of the year, coming as it does directly after the shortest, one phrase springs to mind this month. Blink, and you risk missing out on our latest award wins. Thankfully, though, the same can’t be said for our recent client stunt (providing you were involved).
So during March we decided to make a gift of our favourite hot drink by sending out jars of Peanut Hottie to businesses in Manchester. The concept didn’t end there, though, as we had the stock hand delivered to offices around the city by a giant chicken, and asked recipients to tweet their thoughts using #huntthehottie.

A roaring, or rather clucking success, we hope the gesture came in useful amid the chilly winds, sleet and hail that typified recent weeks in our region. Take a look at the video for evidence, just in case you’re wondering how this all went down.
From a recent undertaking to something a little more timeless, at the PR Moments Awards Smoking Gun PR came out on top in the coveted Best Media Relations category for efforts on behalf of Silentnight. Over the last 12 months we’ve managed to establish the firm as Britain’s bonafide Sleep Expert, with a rolling campaign of topical news jacking, thought leadership and social engagement.
Judges on the night described our work as ‘scarily creative’, further bolstering our ingenious credentials. Those who know us probably don’t need to be told that celebrations went on long into the night, although we still managed to turn up fresh faced at the office the following morning, ready to make yet more waves amongst the public and press for the brands we adore.
And, finally, our copywriter, Martin, managed to bag Outstanding Article of the Year at the Holland Press Awards for his freelance travel piece on the highly respected website FoodTripper, looking at the Dutch passion for all things churned, with research including a five course meal made up almost entirely of cheese. All in a day’s work, everyone here now has their sights firmly set on making April another stand out period for the business, and our partners. After all, there’s no point changing the habit of a lifetime.

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