The Blagger's Blog
resources & news
You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re sharing the knowledge - and our opinion.
First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.
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Our News
The UK’s first silent night
It was the week that… Londoners enjoyed their first silent night! There aren’t many things that can silence a capital city quite like the announcement of Big Ben retiring for the next 4 years, but that’s exactly what happened this week. For the first time in 157 years, Big Ben chimed it’s bells for the … Continued
YouTube
Social media agency: YouTube has opened up to breaking news
YouTube has opened up to breaking news reports, according to industry headlines and general social media agency chatter this week . The offering comes by way of a channel on the video sharing site dedicated to incoming reports, and is only available to people who have signed in with their Google account on either desktop or … Continued
Public Relations
PR agency thoughts: Are these shoes really sexist, or are we really sensitive?
The Blagger's Blog
Blagger's Blog: Curb gets leaked, Siri and The Rock, Iran v the press, 1Xtra at 15
Our News
Every student should consider a placement year
As a student, the past two years have taught me a lot. Not only have I learned valuable life lessons, like how to live with strangers and how to live off £10 a week, I’ve gained some very valuable knowledge through my studies at Sheffield Hallam University. Six months ago, I found myself at a … Continued
Magazines
PR experts: ABC results show mags in decline, but royals doing just fine
The latest magazine figures are out from the UK’s Audit Bureau of Circulation, and few PR experts in the country will be particularly surprised at the overall results. Put simply, glossy pages in actual print are continuing to decline, although the extent of the fall in some specific areas is rather jarring. Just last week we asked what … Continued
The Blagger's Blog
Blagger's Blog: Glen Campbell, hip hop at 44, nuclear war isn't a PR tool
Marketing
Brand ambassadors and celebrity endorsement- how much is too much?
Here at Smoking Gun PR we understand that brand ambassadors and celebrity endorsement can make a big difference to a product. Having the right face, voice, or expert opinion backing a campaign potentially works wonders when it comes to winning the public’s trust. But there’s also a flip side. Helen Mirren, the face of L’Oreal, … Continued
Technology
Digital PR news: Google is about to change, here's what you need to know
It’s one of the most iconic aspects of the online experience- simple, clean, easy to use. Google’s homepage has been exactly the same since its launch in 1996, offering a brief respite from the general chaos that comes with an internet full of more pop ups, box outs, and click bait than should be tolerable. But now … Continued
Our News
Instagram Stories celebrates first birthday
12 months ago, Instagram launched Stories to compete with Snapchat and tap into the growing trend of short-lived content. Users can share video, images, Boomerangs, live broadcasts and videos in reverse on their story which then disappear after 24 hours. You can personalise content by adding stickers, text and augmented reality characters including bunny ears, … Continued
Content marketing
Copywriting experts offer an ode to the obscurity of the English language
Yesterday was Yorkshire Day, a national celebration of the county which, if you come from there, stands head and shoulders above the rest as the closest anyone can get to God’s kingdom. And if you don’t hail from any of the four Ridings it still stands head and shoulders above the rest in terms of … Continued
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