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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

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Christmas adverts

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5 Controversial Christmas campaigns

We all know the deal with Season’s Greetings, right? Brands throw themselves into the spirit of December with the same gusto Santa chomps down on cookies, attempting to win our hearts— and purchasing decisions— through positive tales of people coming together, being nice to each other, and taking stock of their loved ones. But not … Continued
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Content marketing

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Best online platforms for digital storytelling

The oldest art form in history has long since had its 21st Century awakening, but that doesn’t mean we all know the right tools with which to etch our tales into the world wide cave. Here are six of the most effective, and how best to use them. *Medium Not just the daddy but the … Continued
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Instagram

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Top tips on Instagram, from the experts

The Facebook-owned, image-focussed social network has long-since come of age. Home to more than 800million active users, 500million of which log in every day and the majority of whom are considered young or millennial, the huge engagement rate on high profile accounts has made it a huge hit with online marketers, with some of the … Continued
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Our News

Recently in the Smoking Gun study

With the year almost over, and only a few weeks left to buy those all important gifts for under the tree, it’s very nearly time for our annual round up of the highs and lows from the last 12 months. Before all that, though, here’s what’s been happening over the last four weeks. First up, … Continued
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Seen This?

Comms agency thoughts: Digital answers, creative industries, and the Budget

So yesterday the UK budget was delivered by our Chancellor, Philip Hammond, and the outlook is unarguably bleak. Productivity has been downgraded well into the next decade, the deficit may be falling but the debt level continues to climb, housing, healthcare, transport, education and your chances of getting the internet speed you think you paid for are … Continued
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Content marketing

Digital marketing: Consumers want honesty, and to create content

Here at Smoking Gun we’ve long been advocates of transparency and honesty amongst brands- the best policy, you might say. Now a new survey has revealed just how vital that authenticity is when it comes to which companies consumers ally themselves with.
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Food PR

Our News

2017 Christmas sandwiches ranked from best to worst

The Smoking Gun food and drink team have been busy reviewing this year’s selection of high street Christmas sandwiches. Conducted by a blind taste test, the team tried eight festive favourites from the Co-op, Costa, Pret, Eat, Tesco, Aldi, Sainsbury’s and Marks and Spencer. All sandwiches were marked on appearance, flavour, volume of filling and … Continued
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Marketing

Social media marketing: One Like is all it takes

Every social media marketing agency in the country- indeed the world- understands the power of Facebook’s insights. They allow us to dig down into personality types, shopping traits, interests, online activity and behaviour, to name but a few things, and build a bespoke campaign around that knowledge. But even the most digital-savvy pros out there … Continued
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Twitter

Social media agency: Why has Twitter turned to 280?

That’s that then, the decision has been made, the jury has returned its verdict, and life on one of this social media agency’s most beloved networks will never be the same again.
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Seen This?

Social media, education and health: The kids aren't alright

A new book has been published which looks to highlight the risks of heavy ‘screen time’ within the context of young people’s education. This comes after successive studies have shown that social media and mental health problems are worryingly compatible bed fellows.
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Social Media

WhatsApp update: Delete for Everyone

Despite the fact we all had far too many networks and notifications to check about six years ago, humans seem to be suckers for expanding their ‘need to check’ lists pretty much exponentially. What this means is that there’s now a good chance you receive information- be that personal or professional- through a variety of … Continued
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Content marketing

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5 tips for great social media video content, from our experts

No need to thank us. We tasked Smoking Gun’s talented digital team with putting together a short but very sweet clip, dedicated to the art of making great social media video content for your brand. Trailer over, here’s the main attraction… [Tweet “@SmokingGunPR shares insider tips on creating great #socialmedia #video content for #brands”] Tip 1 … Continued
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Our News

October 2017 in the Smoking Gun study

So that was the month that was… the last four weeks here at Smoking Gun have involved award wins, nominations, marriages, conferences, front row TV coverage, and new client projects. Best get a move on with the roundup then. In true forward motion style, we’ve just been signed up by Arriva Buses UK to work … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…