resources & news
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Digital marketing
What this social media agency thinks about YouTube's latest indiscretion
It’s been a while since we posted anything relating to YouTubers and their understanding of the editorial and advertising standards that govern other media platforms. Given last week’s news, though, it’s probably high time for a new blog on the subject.
Social Media
Social media agency: 15 facts and stats about LinkedIn at 15
The world’s number one professional social network, LinkedIn just turned 15 years young, making it the oldest of the biggest social media platforms currently keeping people in touch with one another. Like any obsessed social media agency we were inspired by last week’s birthday, and so today present no less than 15 facts and stats relating … Continued
Public Relations
Perfecting PR measurement on social media channels
While marketing budgets increase, proof of return on investment for that spend is proving difficult to find, according to a survey of around 1,000 agencies conducted by Simply Measured. So why is effective PR measurement so elusive?
Public Relations
How to create a PR strategy that's not intrusive or irritating
The truth is out, and the public has spoken. According to Kantar Millward Brown’s 2018 AdReaction survey, people find multimedia campaigns intrusive and ineffective. So how do you try and win more potential customers over without getting in their faces?
Case files
Flava-it – spreading #meatlust – a food PR campaign
The Flava People challenged us to get products into hands and increase brand awareness, with the ultimate aim of introducing a new, younger audience to its range of marinades.
Case files
Silentnight Advent Calendar – a social media case study
Bed retailer Silentnight wanted to ensure it didn’t get lost in the festive madness and remain front of mind with consumers, ahead of the important January sales period.
Case files
A Silentnight at Lancashire County Cricket Club
SGPR was asked to help generate publicity around Silentnight’s sponsorship of Lancashire Country Cricket Club. Here’s how we scored a century and then some, without nodding off.
Case files
Essential Cuisine: Almost From Scratch Food PR Success
Essential Cuisine charged us with lifting the lid on one of cooking’s best kept secrets, harnessing social media to drive trials of its products. The final taste test, and results, were delicious.
Case files
PR & Comms
Social Media & Marketing
B2B PR benchmark: A Good Day’s Work for Robertson Cooper
Business psychology and wellbeing experts Robertson Cooper, along with its Good Day At Work brand, wanted to promote the annual Conversation event to potential attendees from the industry via a national media campaign. Here’s how we helped the firm with an outstanding B2B PR push. Objectives Business psychology and wellbeing experts Robertson Cooper, which owns … Continued
Case files
Oven Pride: #ProudAtPride
We asked Oven Pride to put us to the test; conceive and roll out a comms campaign aimed to drive penetration amongst the young LGBTI community- a previously unexplored market.
Measurement And Evaluation
Public Relations
Without the right PR measurement tools, it's just dark matter
While scientists have spent years trying to prove beyond question that dark matter exists— with some estimates suggesting 80% of the universe’s total mass is invisible to the naked eye— in marketing and comms we have long been able to deliver tangible evidence to show public relations works. So why are some corners of the jury still out?
Social Media
Last orders- Is Wetherspoons' social media shutdown a watershed?
Over the weekend news hit that the UK’s best-loved cut-price pub chain was closing all its social media accounts— both centralised and for each of its 900 or so individual sites— sparking widespread debate as to why this decision has been made. Let’s look at the angles, then.
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