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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

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Social Media

9 tips for recruiting through social media

How do you find the best talent for your business? Where are the standout candidates hiding? What are the best ways of getting your company noticed amongst job seekers? These are just some of the questions recruiters and managers should be asking themselves in a bid to fill available positions more efficiently. And it’s not … Continued
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Newsletter

Our News

May 2018 in the Smoking Gun study

While most of the country was glued to the royal wedding wondering why we didn’t get an extra day off for Meghan and Harry’s nuptials, and relishing in May’s burst of good weather, here at Smoking Gun’s Manchester HQ we have been kept busy with our own diary dates, an expanding team and graduate recruitment … Continued
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Public Relations

Tell us another: Storytelling tops PR campaign skills

The proof of a great yarn is not in the plot itself, but rather how that plot is delivered to the audience. This is no truer than when it comes to PR, and planning a PR campaign.
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Public Relations

How valuable is PR to reputation management (really)?

Lack of faith seems to be a common theme in the year 2018. As we mentioned on the blog last week, those GDPR emails are coming thick and fast, and they don’t exactly smack of public trust. Then there’s the ongoing menace of fake news. So how do brands avoid losing a reputation management war in this era of … Continued
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Measurement And Evaluation

75% of comms staff want to improve PR measurement – clean data is the key

  Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.
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Public Relations

7 questions you have to ask before hiring a PR agency

 
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Digital marketing

What this social media agency thinks about YouTube's latest indiscretion

It’s been a while since we posted anything relating to YouTubers and their understanding of the editorial and advertising standards that govern other media platforms. Given last week’s news, though, it’s probably high time for a new blog on the subject.
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LinkedIn

Social Media

Social media agency: 15 facts and stats about LinkedIn at 15

The world’s number one professional social network, LinkedIn just turned 15 years young, making it the oldest of the biggest social media platforms currently keeping people in touch with one another. Like any obsessed social media agency we were inspired by last week’s birthday, and so today present no less than 15 facts and stats relating … Continued
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Public Relations

Perfecting PR measurement on social media channels

While marketing budgets increase, proof of return on investment for that spend is proving difficult to find, according to a survey of around 1,000 agencies conducted by Simply Measured. So why is effective PR measurement so elusive?
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Public Relations

How to create a PR strategy that's not intrusive or irritating

The truth is out, and the public has spoken. According to Kantar Millward Brown’s 2018 AdReaction survey, people find multimedia campaigns intrusive and ineffective. So how do you try and win more potential customers over without getting in their faces?
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FMCG – spreading #meatlust – a food PR campaign

Case files

Flava-it – spreading #meatlust – a food PR campaign

The Flava People challenged us to get products into hands and increase brand awareness, with the ultimate aim of introducing a new, younger audience to its range of marinades.
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Case files

Silentnight Advent Calendar – a social media case study

Bed retailer Silentnight wanted to ensure it didn’t get lost in the festive madness and remain front of mind with consumers, ahead of the important January sales period.
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A consumer PR Case Study

Case files

A Silentnight at Lancashire County Cricket Club

SGPR was asked to help generate publicity around Silentnight’s sponsorship of Lancashire Country Cricket Club. Here’s how we scored a century and then some, without nodding off.
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…