Weekly High
Gold award in a very competitive field. Big up to Rick and the @SmokingGunPR team. #amecawards #amecsummit https://t.co/hib6gjrrnU
— Newton Insight (@newton_insight) June 14, 2018
OK, so we didn’t really play Barcelona as the headline of this page suggests, but, as the embedded tweet above shows, we did win Gold for Most Effective Consumer PR Campaign at the Amec Awards in Barcelona last night.
Weekly Low
???????? Everybody is coming at @IHOb‘s neck right now. #IHOb #IHOP pic.twitter.com/9Qb1vTzT71 — Kazeem Rahman (@KazeemComedy) June 11, 2018
How the IHOP name change should have went down. #IHOB pic.twitter.com/88f2vH9lcf — mnmtwinz (@mnmtwinz) June 11, 2018
Crêpes!!! America’s beloved IHOP (as International House of Pancakes) has changed its name to IHOB (as in “burgers burgers burgers”) to celebrate the fact it will now also be serving burgers. There’s been widespread confusion, many customers aren’t happy, and few seem sure whether it’s permanent (new signage on storefronts suggests so). Still, at least the jokes on social are funny.
Need To Know
Just In Case You Missed Us
Recently on the Smoking Gun blog we’ve been writing about how to find good PR ROI after ‘the end of public relations’, and tips on tailoring your PR strategy for the influencer age. So basically strategising and advising.
Blagger’s Blog— Smoking Gun’s weekly roundup of media news, sans effort.