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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

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social media measurement

Measurement And Evaluation

6 essential (and not-so-essential) social media measurement metrics

Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.
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Quora marketing

Digital marketing

Newsletter

5 reasons Quora should be part of your 2019 digital marketing strategy

Not familiar with Quora? Chances are by this time next year you will be. We jump the gun to give you a head start on the Q&A community that delivers businesses, products and services a huge global audience, for free.
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User Generated Content

Our News

Social Media & Digital

How to run a user generated social media campaigns

The latest in our how to guides tackles one of the most powerful but potentially dangerous types of social media campaign. Our in-house experts talk you through utilising User Generated Content.
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PR Measurement

Measurement And Evaluation

Measuring PR performance relies on proper benchmarking

It's no good comparing your metrics with those of an irrelevant organisation, even if that organisation is a vague rival. Logical benchmarking is the answer.
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PR Measurement

Measurement And Evaluation

PR measurement can safeguard 2019 marketing budgets

In order to ensure the same spending power next year, marketing and PR teams must start taking their ROI responsibilities seriously, or risk further cuts.
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The Blagger's Blog

Blagger's Blog— Advertising Elton, Victoria's shame, we need some more girls in here

Smoking Gun's weekly roundup of media, comms and PR news– Elton John and John Lewis Christmas ad, FT demands more women in stories, Victoria's Secret's trans and plus-size controversy.
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New report shows your agency may be failing at digital PR measurement

A new PRCA report shows falling confidence in digital PR measurement. As this should be easy for agencies to prove it's time to ask if yours is up to the task.
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What is PR measurement?

Measurement And Evaluation

What is PR measurement actually doing for your business?

Agencies and departments must step up and show real, tangible evidence of their impact on business KPIs in order for PR measurement to be taken seriously.
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Creative internal communications

Why creative content is the key to great internal communications

We finish our four week focus on internal communications by looking at the importance of keeping in-house content creative.
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Rick's Rambles

Even if he’s not guilty this is a huge ethical fail

Inspired by recent headlines, Smoking Gun's MD Rick Guttridge makes it clear that brands cannot forget that the truth will always out— from the ethical to environmental.
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Sustainability

Marketing

Sustainability, sales and marketing the environment

As the world receives a shock to the system about the state of the environment we explain how sustainability makes both business and marketing sense.
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Influencer

Influencer marketing

How to find an influencer who is genuinely influential

Brands are constantly told they should be exploring influencer marketing. We talk through five simple steps to make sure you don't waste time and money.
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Journalism

Tortoise vs hare: Will slow journalism be the next media revolution?

As Tortoise prepares to launch, we look at the rising trend for slow journalism— from Pro Publica to Design Exchange, and how brands can tap into this sector.
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…