Read the views of a North West PR and social media agency on the masterpiece Old Spice integrated digital marketing campaign and view a video case study.

David Cameron’s awareness of the value of PR shines through again but boy does he need it. He may have neatly side stepped a PR blunder over milk but his recent gaffes have left him branded a 'klutz' and in dire need of crisis and reputation management support - the type of PR brief the team at Smoking Gun relishes.

The Lady Boys of Bankok came back to town for their 10th annual visit

The One Step Too Far advert campaign was designed by the Welsh Assembly Governement to help educate men on the issue of sexism and on the implications their actions can have on women. In order to further the work of the Welsh Assembly, the Smoking Gun team descended on the streets of Cardiff and spent 24 hours filming to help generate debate around the serious issue.

It's global Social Media Day being organised by the good folks at Mashable and there's a great event taking place tonight at 7pm in Manchester with a good mixture of speakers thanks to Nigel Collier and his team at Studio Skylab. We're pleased to be able to help out ChiChi from Realfresh TV with an 'armchair chat' discussing Panda Licorice.

A trip around the BBC in Manchester lets you see the North West Tonight studio, have ago at presenting the weather and even gives you some more information about the exciting move from Oxford Road to it's new home in Media City.

Does day dreaming help increase creativity at work? How can daydreaming be beneficial to you? For instance can it help you to rehearse the changes you want to make in your life? Be a good stress reliever, simply give you a break? All of those things. Specifically day-dreaming helps you, personally or vicariously, to imagine future events or recall past ones.

The World Cup marketing battleground has just got even bloodier with the unveiling of this, ahem, little effort from Nike! Like the Carlsberg World Cup ad it's star laden with fantastic production values. Whilst Carlsberg's effort focuses in on the raw power of what the World Cup means to fans, this one has much more football action and some cheeky nods to the superstar status and marketing power a great World Cup can bring players in the modern social media savvy world. But enough pre-match chatter, onto the action and judge for yourself which ad wins. For what it's worth I think we're into a penalty shoot out...

For anyone who thinks social media is a fad or only for media types, this updated film will change your mind forever!

We love this advert World Cup advert. It's not a particularly clever , nor original idea but it grabbed us and made the hair stand up on the back of our necks it's so well executed and gets right to the core of what the World Cup means for England fans. It's also well supported on social media including a branded Youtube channel and a host of back stories and celebrities giving their ultimate team talk - lovely online PR and perfect for generating consumer buzz.

Read about one bald man's mission to motivate 1 million people in the UK to make a difference to their lives and be inspired to take positive action yourself. More than just a PR stunt, this Manchester businessman has a credible long term goal.

We’re massive fans of outdoor living at Smoking Gun and don’t let the English weather hold us back.  We’re already busy educating the nation about how to make your outdoor area an extension of your home through the stunning products and design inspirations from Outdoor Chic and BBQ’s are a key part of that.  So … Continued

These are very important questions and ones that have huge debates surrounding them. Good leadership is essential for the survival and profitability of businesses. This is even more critical for the survival of smaller firms. From my experience of developing leadership in small businesses I firmly believe that leaders can be made and that some entrepreneurs can be leaders.