You can’t have failed to have seen the buzz surrounding the ubiquitous Old Spice campaign which has quite literally got the marketing world, well buzzing.
The brainchild of US ad agency (yes ad agency, the behemoth’s allegedly being killed by the rise of digital channels…) Wieden+Kennedy it has created talkability around the globe and despite reports to the contrary, they claim an impressive 107% YOY sales increase.
Watch the video case study here:

The results speak for themselves and the amplification of the advert across social media and PR make this a truly outstanding communications campaign, hats off!
We enjoyed some of the memes that have appeared here’s one we love: