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Brand crisis can be beneficial later, says Coke

Food and drink PR, marketing and advertising has been defined by one concept in 2019. Carlsberg’s rebrand has shown it’s vital to come clean and be honest in the face of a potential brand crisis.

Blagger's Blog— Jeremy Kyle, GoodBagels, WhatsApp hack

“In light of the tepid reception of Season 8 of #GameofThrones, I think delaying the announcement of Benioff & Weiss’ involvement with Star Wars would have been smart.” @AndyBeau via Twitter, offering some advice to movie marketers who just confirmed that David Benioff and D.B. Weiss— best known as the pair behind Game of Thrones— will … Continued

Social media content experts shouldn't do these things

It’s one of digital marketing’s holiest grails. What constitutes effective social media content? Any social media experts, and increasingly their clients, knows the public is becoming increasingly fatigued by branded online content. So what’s the secret? The secret to great social media content is there is no secret, as all social media content experts know … Continued

Social media marketing: One Like is all it takes

Every social media marketing agency in the country- indeed the world- understands the power of Facebook’s insights. They allow us to dig down into personality types, shopping traits, interests, online activity and behaviour, to name but a few things, and build a bespoke campaign around that knowledge. But even the most digital-savvy pros out there … Continued

Social media, education and health: The kids aren't alright

A new book has been published which looks to highlight the risks of heavy ‘screen time’ within the context of young people’s education. This comes after successive studies have shown that social media and mental health problems are worryingly compatible bed fellows.

WhatsApp update: Delete for Everyone

Despite the fact we all had far too many networks and notifications to check about six years ago, humans seem to be suckers for expanding their ‘need to check’ lists pretty much exponentially. What this means is that there’s now a good chance you receive information- be that personal or professional- through a variety of … Continued

5 tips for great social media video content, from our experts

No need to thank us. We tasked Smoking Gun’s talented digital team with putting together a short but very sweet clip, dedicated to the art of making great social media video content for your brand. Trailer over, here’s the main attraction… [Tweet “@SmokingGunPR shares insider tips on creating great #socialmedia #video content for #brands”] Tip 1 … Continued

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