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May 2017 in the Smoking Gun study

In a month that has been dominated by the toughest of news, work hasn’t been easy. It’s a credit to the team here that we pulled together, paid our respects, and continued to work hard for our clients. This month, we ran a press day in London, sponsored a travel comms events in Manchester, and … Continued

From Manchester with love: SGPR responds to the Arena attack

With last week’s events in our hometown still raw in the mind, it seemed fitting and respectful to begin this month’s newsletter with a tribute to the tragedy, or more accurately those affected by it, the people who worked tirelessly to help others during the chaos, and the reaction to what happened. As we all … Continued

Perks of Placement Year

As a Sheffield Hallam University student studying Public Relations, I was faced with a choice in my second year that many students have to consider; to go on placement, or not to go on placement. Taking a year out to do placement means graduating a year after all of your friends, potentially having to live … Continued

ABTA Crisis Communications Event

Smoking Gun PR sponsored the ABTA Crisis Management Communications event at The Midland Hotel on Wednesday. The event gave practical guidance and advice to help delegates plan and update their crisis communications strategy. The interactive and skills based seminar provided people with insights, tips, techniques and case studies all tailored for the travel industry Our … Continued

Digital PR agency tips: 5 steps to better web copywriting

Everyone is a writer these days, or so the saying goes. But if that’s true how come so many domains are filled with the kind of words that make you weep for the English language? Let’s consider what it takes to actually get your copy read.

PR agency news: Wasted Talent, The Face, and global niche publishing

We wouldn’t be the only PR agency in Manchester, nor the only PR agency in the UK, to understand that press industry headlines are frequently rather negative. Staff redundancies, title closures, the decline of sub editors on major newspapers and websites. As such it’s nice to hear of some good news coming from the journalistic sector. … Continued

Social media agency: Snapchat adds World Lenses, but is it enough?

As all social media agencies will know, throughout history there have been many hard-fought battles in this area of online, and plenty of resulting casualties. MySpace, Vine, even Twitter have all managed to come out on the bottom of their fight to make enough cash to fund their existence, the latter still being a firm favourite with … Continued

Product, package, and FMCG PR: Has Dove bottled Real Beauty?

If you’ve been keeping an eye on the Fast Moving Consumer Goods (FMCG) shelves recently, there’s a very good chance one size-related change won’t have passed by unnoticed. Let’s get one thing clear, though, before we get into the nitty gritty of this particular blog post. Dove’s Real Beauty campaign is one of the longest-running public-brand … Continued

Blagger's Blog- Blank cheques, sounds of war, everything on Fyre

Weekly High Although this advert isn’t new, it’s new to us (originally unveiled back in April). The David Lynch Foundation offers a startling portrait of life after war for veterans, told through battlefield sounds. Or not, as the case may be. Powerful, impressive.   Weekly Low This week’s lowpoint has wider connotations for our industry … Continued

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