PETA has done it again with another great advert designed to raise awareness at just how bad many animals are treated, this time looking at the milk industry. Switching cows for humans, it makes a stark and alarming point that will have you on soya and almond alternatives before you can say ‘big shop’.
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As we wrote about not more than two days ago, Dove has decided to launch a new range of bottles, ‘reflecting the differences’ in female form from one woman to another. Overall the Twittersphere wasn’t too happy about it, read our take on things here.
Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.
